Brand Launch Checklist
A brand launch involves more moving parts than most teams anticipate. Assets get delivered but not applied. Teams use old logos for months. The website update goes live before the social profiles are updated. This checklist keeps the rollout coordinated.
It's structured in three phases: Pre-Launch (asset review, stakeholder alignment, digital asset preparation), Launch Day (go-live sequence, announcement publishing, internal communications), and Post-Launch (audit all touchpoints, monitor reception, archive old assets).
The Pre-Launch section covers final asset delivery review — print-ready files, web-optimised formats, social profile dimensions, favicon, email signature — and a stakeholder sign-off process. The digital touchpoints section lists every online location that needs updating, from the website and Google Business Profile to email footers and LinkedIn company page.
Launch Day has a sequenced to-do list with timing suggestions so the team isn't publishing the announcement before the website is live. The Post-Launch section includes a 30-day follow-up checklist to catch missed touchpoints and document learnings.
Useful for in-house brand teams and agencies managing a rebrand or new brand launch.
What you get
- A pre-launch review of assets and stakeholder sign-off
- A list of digital touchpoints to update
- A sequenced launch-day plan
- A 30-day post-launch audit
- Provided on request through the contact form
Who it's for: Brand managers and agency project managers coordinating a new brand or rebrand rollout.
What this checklist covers
A brand launch goes wrong in small ways: the website updates before the social profiles do, the old logo stays on an email signature for months, or the announcement goes out before anything is live. The Brand Launch Checklist keeps the rollout coordinated by splitting it into three phases (Pre-Launch, Launch Day and Post-Launch) so every touchpoint has an owner and a moment.
The three phases
Pre-Launch starts with reviewing final asset delivery: print-ready files, web-optimised formats, social profile dimensions, the favicon and the email signature. It continues with stakeholder alignment and sign-off, and a digital touchpoint list, which names every online place that carries the brand, from the website and Google Business Profile to email footers and the LinkedIn company page.
Launch Day is a sequenced to-do list with timing suggestions, so the announcement is not published before the website is live. It covers the go-live order, publishing the announcement and telling the team and key contacts internally.
Post-Launch is a 30-day follow-up: audit every touchpoint for missed updates, watch how people respond, archive the old assets and write down what you learned for the next rollout.
How to work through it
Assign a single launch owner, list every touchpoint before launch day, and sign off assets with the stakeholders who can stop the launch. Do the pre-launch review with the actual files in hand, not from memory. On the day, follow the sequence and resist publishing early. At day 30, search for the old name and logo to find places you missed.
The file is provided on request. Would you rather have this done for you? Fill out the form on our contact page, tell us about the business, and we will come back with a quote.
Who it is for
In-house brand managers and agency project managers coordinating a new brand or a rebrand, including the teams who receive the finished assets and have to apply them everywhere.
Frequently asked questions
- Is it only for large rebrands?
- No. The same sequence applies to a small business changing its name, logo or website, because the failure modes are the same.
- When should I start using it?
- Before the assets are final. The pre-launch review is meant to catch missing file formats and unapproved decisions while they are still cheap to fix.
- How do I get the file?
- Fill out the form on our contact page and ask for the Brand Launch Checklist, and we will send it.
Want this Checklist?
Free to use. Tell us what you need on our contact page and we'll send it by email.
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