90-Day Social Media Content Calendar
Enter a start date and the Calendar tab generates 90 dates, each with editable slots for Instagram, LinkedIn, Facebook, and X. Plan only the posts you intend to publish: the template does not assume a posting ratio or best time. The remaining tabs hold setup notes, content pillars, three monthly themes, a hashtag research bank, and a weekly performance log. Engagement rate is calculated only when real reach and engagement values are entered. No example performance figures are supplied.
What you get
- 90 dates and four editable platform slots per day
- Caption, format, visual, hashtag, status, and owner columns
- Monthly themes, pillar guide, and hashtag bank
- Weekly performance log with engagement-rate formula
Who it's for: Social media managers and content teams planning multi-platform publishing schedules.
What this workbook is
The Social Content Calendar is an Excel workbook for planning 90 days of social posts across Instagram, LinkedIn, Facebook and X. You enter a start date and the calendar generates four planning slots per day, one for each platform. It assumes no fixed posting ratio, so you fill in only the posts you actually plan to publish.
What is inside, tab by tab
Start Here explains the setup: enter a start date in cell B5, edit the platform cells if you want a different mix, choose pillars, and enter observed performance numbers only.
Calendar is the 90-day master sheet with date, platform, pillar, format, caption or hook, visual or asset, hashtags, status and owner or URL for every slot.
Pillars is a guide to your content themes with four starting rows (Education, Product or service, Community, and Evidence or stories), each with reader need, example topic, proof or asset needed, owner and notes.
Monthly Themes plans months one to three with a theme or campaign, the audience question, key dates, required asset, owner and status, so priorities are set before slots are filled.
Hashtag Bank stores tags with topic, platform, source and date checked, an example use and notes, with a reminder to check platform rules.
Performance is a weekly log of reach, engagements, followers at the end of the week, what worked and the next action. Engagement rate is calculated as engagements divided by reach whenever reach is above zero.
How to use it
Set the start date, decide the month themes, then write pillar topics before you touch the slots. Fill the calendar a week or two ahead rather than all 90 days at once, and log performance weekly with observed numbers only; empty rows are intentional. Use the What worked column to feed the next week's plan.
Who it is for
Social media managers, small-business owners and agency teams who want one place for the plan, the assets and the results.
Would you rather have this done for you? Fill out the form on our contact page, tell us about the business, and we will come back with a quote.
Frequently asked questions
- Can I plan for platforms other than the four listed?
- Yes. The platform names are editable cells in the Calendar tab, as the Start Here sheet notes.
- Does the template tell me how often to post?
- No. It deliberately assumes no fixed posting ratio, and you choose the pillar balance that fits your audience and capacity.
- How is engagement rate calculated?
- It is engagements divided by reach for that week and platform, shown only when reach is greater than zero.
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