Google Ads Monthly Budget Tracker
Managing Google Ads spend across multiple campaigns without a budget tracker leads to overspend surprises or underutilised budgets — both of which affect results and client relationships.
This spreadsheet gives you a monthly view of planned versus actual spend by campaign, with daily pacing calculations that show whether you're on track to hit or miss your monthly target. It's designed for accounts with 2–20 campaigns and works for single-client or multi-client setups.
The main tab has a campaign-level input section where you enter the monthly budget allocation per campaign. A daily spend log connects to a pacing formula that updates automatically when you paste in your daily spend data from the Google Ads interface or a scheduled report. The forecast column projects month-end spend based on current burn rate.
A secondary tab tracks performance alongside spend — CPC, conversions, CPA, and ROAS — so you can see whether a campaign is worth its budget, not just whether it's on pace.
Useful for freelancers managing client accounts and in-house teams reporting to finance on a monthly basis.
What you get
- Monthly budget input by campaign
- Daily pacing and a month-end forecast
- Planned against actual spend
- A performance tab for CPC, conversions, CPA and ROAS
- Provided on request through the contact form
Who it's for: PPC managers and media planners tracking Google Ads spend across multiple campaigns.
What this tracker is for
Running several Google Ads campaigns without a budget tracker leads to overspending surprises or unused budget, and both affect results and relationships with clients or finance. The Google Ads Monthly Budget Tracker is an Excel spreadsheet that shows planned against actual spend by campaign, with daily pacing so you can see in time whether a month is going to land on target.
How it is organised
The main tab has a campaign-level input area where you enter the monthly budget allocation for each campaign, with totals calculated automatically.
A daily spend log connects to a pacing formula. When you paste in daily spend from the Google Ads interface or a scheduled report, the pacing updates, and a forecast column projects month-end spend from the current rate. A variance view compares planned and actual by campaign.
A performance tab sits beside the spend data and tracks CPC, conversions, CPA and ROAS, so you can judge whether a campaign earns its budget and not only whether it is on pace. A month-over-month chart compares months.
It is built for accounts with roughly 2 to 20 campaigns and works for single-client or multi-client set-ups.
How to use it
At the start of the month, enter the budget you have agreed for each campaign. Paste in spend daily or weekly from your account. Review the pacing column before any budget change, and look at the performance tab before moving money between campaigns, since an on-pace campaign can still be a poor use of budget. All figures are the ones you enter; the template does not suggest budget amounts.
The file is provided on request. Would you rather have this done for you? Fill out the form on our contact page, tell us about the business, and we will come back with a quote.
Who it is for
PPC managers, media planners, freelancers handling client accounts and in-house teams that report spend to finance every month.
Frequently asked questions
- Does the tracker recommend how much to spend?
- No. You enter the budgets you have decided on. It tracks pacing and performance against them.
- Can I use it for more than one client?
- Yes. It is designed for single-client or multi-client set-ups.
- Where does the spend data come from?
- You paste it in from the Google Ads interface or from a scheduled report.
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