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SaaSWe serve 39+ industries worldwide.
Free ConsultationBest Google Ads Services.
Turn clicks into customers.
Our certified Google Ads specialists create data-driven campaigns that put your business in front of the right people at the right time. From search to display to shopping — we maximize every dollar of your ad spend.
By Raman Makkar • Founder & Chief SEO Strategist at TML Agency
Ad Spend Managed
Average ROAS
Campaigns Running
Google Certified
What We Offer
Our Google Ads Agency Services in Canada.
Search Campaigns
Target high-intent keywords to appear at the top of Google when customers are actively searching for your services. We craft compelling ad copy and use advanced bidding strategies to maximize visibility while keeping your cost per acquisition low.
Display Advertising
Visually engaging banner ads across Google's Display Network reaching millions of websites and apps. Our team designs attention-grabbing creatives and uses precise audience targeting to build brand awareness and drive remarketing conversions.
Shopping Ads
Product listing ads that showcase your products with images, prices, and reviews directly in search results. We optimize your product feed, manage bidding by SKU performance, and ensure your listings stand out against competitors.
Remarketing
Re-engage visitors who've shown interest in your brand with targeted ads that bring them back to convert. We build segmented remarketing lists based on user behaviour and craft personalized messages that address specific objections and interests.
Performance Max
AI-powered campaigns that optimize across all Google channels — Search, Display, YouTube, Gmail, and Maps. We structure audience signals, creative assets, and conversion goals to help Google's machine learning deliver the best possible results for your budget.
Analytics & Reporting
Transparent, detailed reporting with conversion tracking, ROI analysis, and actionable optimization insights. Our monthly reports include clear dashboards, trend analysis, and strategic recommendations to keep your campaigns moving in the right direction.
Why Your Business Needs a Google Ads Company.
Google Ads is one of the most powerful tools for reaching customers who are actively searching for your products or services. At TML Agency, our certified PPC specialists in Edmonton design and manage high-performance search engine marketing campaign...
Our Google Ads management covers every campaign type including search ads, display advertising, shopping campaigns, Performance Max, and YouTube ads. We handle the complete process from keyword research and competitor analysis to ad copywriting, land...
As a certified Google Partner agency, TML meets the highest standards set by Google for campaign management expertise and performance. We have managed over $5 million in ad spend for businesses across Canada, consistently achieving above-average ROAS...
How Google Ads Works: A Complete Guide for Canadian Businesses.
Google Ads operates on a real-time auction system. Every time someone searches on Google, an auction runs in milliseconds to determine which ads appear. Your ad's position depends on three factors: your maximum bid (what you are willing to pay per cl...
Quality Score is rated on a 1–10 scale and directly impacts your cost per click. An ad with a Quality Score of 8 can pay 30–50% less per click than an ad with a Quality Score of 5 for the same keyword. At TML, we obsess over Quality Score optimis...
Google Ads vs SEO: When to Use Which.
Google Ads delivers immediate visibility — your ad can appear on page one within hours of launching a campaign. SEO, by contrast, typically takes three to six months to produce meaningful ranking improvements. This makes Google Ads the right choice...
The honest trade-off is cost structure. Google Ads requires ongoing ad spend — the moment you pause your campaigns, your traffic stops. SEO builds cumulative organic equity that continues generating traffic without per-click costs. A well-optimised...
Common Google Ads Mistakes That Waste Your Budget.
The single biggest budget-waster we see when auditing accounts is broad match keywords without negative keyword lists. Broad match tells Google to show your ad for any search it deems related to your keyword — which often includes irrelevant querie...
Poor landing page alignment is the second most common issue. Sending all ad clicks to your homepage instead of dedicated, keyword-specific landing pages kills your conversion rate and Quality Score simultaneously. Every campaign we build at TML inclu...
Google Ads for E-Commerce: Shopping Campaigns That Convert.
Google Shopping campaigns are the highest-converting ad format for e-commerce businesses because they show your product image, price, title, and store name directly in search results. Shoppers can evaluate your product before clicking, which means th...
The key to Shopping campaign success is product feed optimisation. Your Google Merchant Center feed is the foundation — product titles need to include relevant search terms (brand + product type + key attribute), descriptions should be detailed and...
Measuring Google Ads ROI: Metrics That Actually Matter.
Click-through rate (CTR) tells you how compelling your ads are — the industry average is 3–5% for search ads, and anything above 6% indicates strong ad-keyword alignment. But CTR alone does not tell you if your campaigns are profitable. Cost per ...
For e-commerce, return on ad spend (ROAS) is the primary metric — it tells you how many dollars of revenue you generate for every dollar spent on ads. A ROAS of 4x means $4 in revenue for every $1 in ad spend. For lead generation businesses, we tra...
Transparent Pricing
Google Ads Services Pricing & Investment
Google Ads management at TML starts at $500/month covering campaign setup, optimization, reporting, and strategy. Most clients invest $1,000–$2,500/month for management, with enterprise campaigns starting at $3,000+/month. Ad spend budget is separate and billed directly by Google. No lock-in contracts. Free Google Ads audit available.
Get a Custom QuoteOur Process
How Our Google Ads Expert Process Works.
Audit
Review existing campaigns and competitors to identify opportunities and quick wins.
Strategy
Build campaign structure, keyword research, audience targeting, and budget allocation plan.
Launch
Set up campaigns with optimized ad copy, extensions, landing pages, and conversion tracking.
Optimize
Continuous A/B testing, bid management, and quality score improvement for peak performance.
Scale
Expand successful campaigns, explore new channels, and increase budget where ROI is proven.
FAQ
Google Ads Services — Questions Answered.
Our Creative Work
Brand Identity & Creative Work.
Outdoor Billboard
Outdoor Billboard
Fitness Ad
Fitness Ad
Eyewear Fashion Ad
Eyewear Fashion Ad
Ready to elevate your google ads?
Let's discuss how our google ads services can help grow your business.
Or email us at info@townmedialabs.ca
Services Related to Google Ads
SEO
Proven SEO strategies that boost your rankings, drive organic traffic, and grow your business sustainably. Our SEO team in Edmonton specializes in technical SEO, on-page optimization, local SEO, and link building to help businesses across Canada achieve first-page rankings on Google for competitive keywords.
Learn More →Lead Generation
Data-driven lead generation strategies that attract, capture, and convert high-quality prospects for your business. Our team in Edmonton builds complete lead generation systems using landing pages, conversion optimization, CRM integration, and multi-channel campaigns to deliver qualified leads that fuel sustainable growth for businesses across Canada.
Learn More →Social Media Marketing
Strategic social media management that grows your audience, builds brand loyalty, and generates leads. Our social media team in Edmonton creates scroll-stopping content for Instagram, Facebook, LinkedIn, and other platforms, combining organic content marketing with paid social campaigns to deliver real business results across Canada.
Learn More →From Our Blog
Google Ads Insights & Articles.
How Much Do Google Ads Cost? Honest Breakdown for 2026
Real Google Ads costs by industry, campaign type, and budget level. No fluff - just the actual numbers you need to plan your ad spend.
Google Ads vs SEO: Which One Should You Actually Invest In?
Google Ads or SEO? We break down cost, timeline, ROI, and when each makes sense for your business. No bias, just real data.
Facebook Ads vs Google Ads: Which Platform Wins for Your Business?
Facebook Ads vs Google Ads compared with real CPC data, targeting breakdowns, and industry-specific advice. Find out which platform fits your business best.
Industries We Serve
Google Ads for Your Industry.
Hair Salons
Fill your salon chairs with new clients through digital marketing built for the beauty industry. We help hair salons build stunning online portfolios, dominate local search, and leverage social media to drive bookings.
View Industry →HVAC Companies
Generate consistent leads and dominate local search with digital marketing strategies built for HVAC companies. From emergency service advertising and local SEO to seasonal campaigns and web design, we help heating and cooling businesses grow year-round.
View Industry →Auto Repair Shops
Drive more customers to your auto repair shop with digital marketing strategies that build trust and visibility. From local SEO and Google Ads to review management and web design, we help mechanics and shop owners fill their bays and build loyal customer bases.
View Industry →Available In