Priya Bansal

After eleven years working on brand audits, identity systems, and rebrands across D2C, fashion, and B2B SaaS, I've learned that most brand problems surface at launch — but root in positioning decisions made months earlier. At TML I lead the brand strategy practice: naming, messaging architecture, visual identity systems, and packaging design. My process is research-first — I don't touch a logo or a tagline until I understand who the brand is actually competing with and what emotional territory is genuinely ownable. The brands I'm proudest of are the ones that stayed consistent three years after we handed over the guidelines.