Digital marketing for E-Commerce & D2C

ROAS varies significantly by product category, margin structure, average order value, and funnel maturity. Across our e-commerce client portfolio, we average 4.2x blended ROAS. Early-stage brands with limited creative assets and no audience data typically start at 2–3x and scale to 5x+ as we build creative learnings and retargeting pools. We set realistic ROAS targets based on your unit economics rather than industry benchmarks.

Creative is the primary lever in Meta advertising today. We run structured creative testing with at minimum 3–5 concepts per campaign, covering static images, video, and carousel formats. We analyse performance at the creative level weekly and rapidly iterate based on what the algorithm rewards. Our video production team can produce ad-ready creative at scale.

Yes. In addition to DTC channel marketing, we manage Amazon PPC (Sponsored Products, Sponsored Brands, Display) and Flipkart advertising. We also optimise product listings for marketplace SEO — a distinct discipline from Google SEO that most agencies overlook.

E-commerce SEO requires category page optimisation (high-competition, high-volume terms), product page schema markup for rich results, handling thousands of URL parameters without causing crawl budget waste, and building content clusters around buyer-intent product research queries. It is technically heavier than service SEO and requires platform-specific expertise.

Yes. CRO is integrated into all e-commerce engagements. We audit your current conversion funnel, identify drop-off points, run A/B tests on product page elements, and continuously optimise checkout flow. A 0.5% improvement in conversion rate at scale has more impact on profitability than a 20% reduction in CPM.

Canada's Anti-Spam Legislation (CASL) is one of the strictest email marketing laws in the world. It requires express consent before sending commercial electronic messages, clear identification of the sender, a functioning unsubscribe mechanism, and specific record-keeping of consent. For e-commerce brands, this means your email list building, abandoned cart emails, post-purchase follow-ups, and promotional campaigns must all comply with CASL requirements. Importantly, CASL has an implied consent exception for existing customers (within 2 years of purchase), but acquisition marketing requires explicit opt-in. We build CASL-compliant email marketing programmes that maximise revenue from your existing customer base while legally growing your subscriber list.

Yes. Cross-border commerce is a significant opportunity for Canadian e-commerce brands — the US market is 10 times larger and geographically adjacent. We build dual-market strategies that account for currency differences, shipping logistics messaging, duty and tax transparency at checkout, and market-specific advertising campaigns. This includes running separate Google Ads and Meta campaigns for Canadian and US audiences with market-appropriate messaging, pricing, and landing pages. We also help US-based brands enter the Canadian market with localised strategies.

We have deep expertise across all major e-commerce platforms used by Canadian businesses: Shopify (including Shopify Plus for enterprise), WooCommerce, BigCommerce, and Magento. Shopify is by far the most popular platform among Canadian e-commerce brands and is particularly strong given Shopify's Canadian headquarters and native CAD, tax, and shipping integrations. Our marketing strategies are tailored to the specific capabilities and limitations of each platform, from product feed optimisation for Google Shopping to platform-specific conversion tracking and analytics configurations.

Most crowded categories are flooded with brands saying the same things — 'premium quality', 'natural ingredients', 'fast shipping'. We start by identifying the one thing your product does better than anyone else for a specific type of buyer, then build every ad, landing page, and email around that single truth. A Chandigarh-based skincare brand we worked with stopped competing on 'natural' claims and instead owned the 'for North Indian skin, North Indian climate' angle — and conversion rates jumped because the message felt personal, not generic.

A new brand typically needs ₹50,000–1,50,000 per month minimum across paid channels to generate enough data for meaningful optimisation — below that, the learning phase never completes and you are just burning money. We recommend splitting roughly 60% on Meta for brand-building and 40% on Google Shopping for intent capture in the first 90 days. Once you have a ROAS baseline, we scale the winner. For D2C brands in Mohali and Chandigarh shipping nationally, this budget is enough to test 3–4 product lines and find your first profitable acquisition channel.

It is everything. The scroll-stop moment on Instagram or Google Shopping happens in under half a second, and it is the image — not the headline — that decides whether someone clicks. Brands that invest ₹15,000–30,000 in a single proper product shoot typically see a 30–60% improvement in CTR and conversion rates versus phone photos. We have an in-house product photography and video setup in Chandigarh, and we build the shoot brief around what has historically worked for your category — not generic lifestyle templates.