
Email Marketing ServicesAutomation That Drives Revenue
Email marketing delivers $42 in revenue for every $1 spent — the highest ROI of any digital marketing channel. We build and manage email programs that turn subscribers into loyal customers through strategic campaigns, automation sequences, and rigorous performance optimisation.
Trusted by 500+ brands since 2010

Our Process
How we deliver email marketing
- 01
Audit
Review your current email program, list health, deliverability
- 02
Strategy
Build your email program strategy including automation roadmap, segmentation plan, and campaign calendar
- 03
Build
Design and build email templates, automation flows, and segmentation logic in your email platform
- 04
Launch
Deploy campaigns and automations with proper testing, deliverability checks, and tracking in place
- 05
Optimise
A/B test subject lines, content, and send times
What's Included
What our email marketing covers
Email Strategy & Planning
Full email program strategy including audience segmentation, automation roadmap, campaign calendar
Automation & Flows
Revenue-driving automated sequences for welcome, abandoned cart, post-purchase, win-back
Campaign Design & Copywriting
Professionally designed email templates and persuasive copy that reflects your brand voice, communicates value clearly
List Building & Management
Strategic list growth through lead magnets and opt-in optimization
Segmentation & Personalisation
Advanced audience segmentation by behavior, purchase history, and engagement level to ensure every subscriber receives relevant
Analytics & Reporting
Comprehensive performance reporting including open rates, click rates, revenue attribution, list growth

Selected Work
Work from our email marketing team





Email Marketing Guide
A deeper look
Strategic email marketing services that nurture leads, retain customers, and drive revenue on autopilot. Our email marketing team in Chandigarh designs, builds, and optimises email campaigns and automation flows that deliver an average 42:1 ROI for businesses across India and internationally.
Read the full breakdownShow less
Email Marketing Automation: Earning Revenue While You Sleep
Automated email sequences are the most powerful component of any email marketing program because they generate revenue continuously without manual effort. A well-designed welcome sequence alone typically drives 3-5x more revenue per subscriber than broadcast campaigns because it catches subscribers at their peak engagement — the first 48 hours after signing up. At TML, we build welcome sequences that introduce your brand, demonstrate value, address common objections, and guide new subscribers toward a first purchase or conversion over a 7-10 day window.
For B2B businesses, lead nurture automation turns cold leads into warm prospects over weeks or months. We build sequences that educate leads about their problem, introduce your solution, provide proof through case studies, address likely objections, and time conversion attempts based on engagement signals. Using tags and conditional logic in platforms like Klaviyo, HubSpot, and Mailchimp, we create dynamic flows where each subscriber's experience adapts based on how they interact with earlier emails — ensuring highly relevant communication regardless of where each lead is in their buyer journey.
List Building: Growing a High-Quality Subscriber Base
An email list is only as valuable as its quality. A list of 5,000 highly engaged, genuinely interested subscribers will outperform a list of 50,000 unengaged contacts acquired through shortcuts. At TML, we build list growth strategies focused on attracting subscribers with genuine interest in your brand — using lead magnets, content upgrades, webinar registrations, free tools, and optimised opt-in forms positioned at high-intent moments throughout your website and marketing funnels.
List hygiene is as important as list growth. Inactive subscribers damage your deliverability by lowering your engagement rates — a key metric ISPs use to decide if your emails go to inbox or spam. We implement re-engagement campaigns for subscribers who have not opened in 90 days, and sunset (unsubscribe) those who do not respond to re-engagement. This keeps your list lean and your deliverability strong, ensuring your emails consistently reach the inbox for your active, engaged subscribers who are actually worth marketing to.
Email Deliverability: The Technical Foundation of Email Success
The key deliverability factors we manage include: sender reputation (monitoring your domain's reputation scores across Sender Score, Google Postmaster Tools, and Microsoft SNDS), email authentication (configuring SPF, DKIM, and DMARC records that verify your emails are legitimately sent from your domain), IP warmup protocols (gradually increasing send volume from new IPs to establish positive sending history), and bounce and complaint rate monitoring (staying below the 2% hard bounce and 0.1% spam complaint thresholds that trigger ISP penalties).
Content and sending practices also affect deliverability. Spam filters are sophisticated machine learning systems that evaluate over 200 signals — from subject line patterns and HTML structure to link domains and image-to-text ratios. We follow inbox-optimised email production standards: clean HTML, appropriate image ratios, clear unsubscribe links, personalised subject lines that avoid spam trigger words, and list segmentation that ensures every email is sent only to subscribers likely to engage with it. The result is consistent inbox placement rates of 95%+ for our managed accounts.
Email Marketing for E-Commerce: Flows That Drive Revenue
For fashion, beauty, and lifestyle brands, personalised product recommendation emails — triggered by purchase history or browsing behaviour — are among the highest-performing campaigns in the portfolio. Using Klaviyo's predictive analytics or Shopify's email integration, we build recommendation emails that show each subscriber products relevant to their specific tastes and purchase history. These emails typically generate 4-6x higher revenue per recipient than generic promotional emails.
Seasonal campaign planning is essential for e-commerce brands to maximise revenue during peak periods. We build 90-day email calendars that map campaigns to key shopping events — Diwali, New Year, Valentine's Day, summer sales, and brand-specific anniversaries — with campaign briefs, send schedules, subject line testing plans, and design templates prepared in advance. Planning ahead ensures campaigns are executed with quality and delivered on time, rather than rushed last-minute sends that underperform.
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What Our Clients Say.
02/Awards & partnerships
Awards from the industry. Trust from the platforms.
& certifications
FAQ
Common questions
Which email marketing platform do you use?
We work with Klaviyo, Mailchimp, HubSpot, ActiveCampaign, and Brevo depending on your business type and budget. We recommend Klaviyo for e-commerce and HubSpot or ActiveCampaign for B2B.
What's a good open rate to aim for?
Pricing depends entirely on your goals, market, and competitive landscape, so we scope every engagement individually rather than publishing set rates. Tell us what you need on our contact form and we'll send a tailored proposal within one business day.
How do you grow an email list from scratch?
We build list growth strategies using lead magnets, content upgrades, pop-ups, landing pages, and cross-channel promotion to attract highly qualified subscribers at consistent monthly volumes.
Can you migrate us from one platform to another?
Yes, we handle complete platform migrations including subscriber list export/import, template rebuilding, automation recreation, and deliverability warmup on the new platform.
Do you write the email copy too?
Yes, our email copywriters create all subject lines, preview text, body copy, and CTAs. We develop a brand voice guide and maintain it consistently across every send.
Our emails keep landing in spam — can you fix that?
Deliverability rescues are one of the most common requests we get. We audit your sending infrastructure (SPF, DKIM, DMARC), review your list hygiene, analyse your content for spam triggers, and implement a warm-up protocol if your domain reputation has been damaged. Most clients see inbox placement improve from under 70% to above 90% within 45-60 days.
How soon can we launch our first email campaign after starting with TML?
For a simple broadcast campaign to an existing list, we can usually launch within 7-10 business days of onboarding. For full automation builds — welcome series, abandoned cart flows, and post-purchase sequences — expect 3-4 weeks to build, QA, and deploy properly. Rushing automation builds creates gaps that cost you revenue, so we don't cut corners on the setup phase.
What list size do I need before email marketing is worth investing in?
Pricing depends entirely on your goals, market, and competitive landscape, so we scope every engagement individually rather than publishing set rates. Tell us what you need on our contact form and we'll send a tailored proposal within one business day.

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