Content strategists shaping an email campaign and editorial story — TML Agency
The highest ROI channel in digital marketing

Email Marketing ServicesAutomation That Drives Revenue

Email marketing delivers $42 in revenue for every $1 spent — the highest ROI of any digital marketing channel. We build and manage email programs that turn subscribers into loyal customers through strategic campaigns, automation sequences, and rigorous performance optimisation.

Trusted by 500+ brands since 2010

Growth strategists mapping a customer journey and conversion funnel — TML Agency

Our Process

How we deliver email marketing

  1. 01

    Audit

    Review your current email program, list health, deliverability

  2. 02

    Strategy

    Build your email program strategy including automation roadmap, segmentation plan, and campaign calendar

  3. 03

    Build

    Design and build email templates, automation flows, and segmentation logic in your email platform

  4. 04

    Launch

    Deploy campaigns and automations with proper testing, deliverability checks, and tracking in place

  5. 05

    Optimise

    A/B test subject lines, content, and send times

What's Included

What our email marketing covers

  • Email Strategy & Planning

    Full email program strategy including audience segmentation, automation roadmap, campaign calendar

  • Automation & Flows

    Revenue-driving automated sequences for welcome, abandoned cart, post-purchase, win-back

  • Campaign Design & Copywriting

    Professionally designed email templates and persuasive copy that reflects your brand voice, communicates value clearly

  • List Building & Management

    Strategic list growth through lead magnets and opt-in optimization

  • Segmentation & Personalisation

    Advanced audience segmentation by behavior, purchase history, and engagement level to ensure every subscriber receives relevant

  • Analytics & Reporting

    Comprehensive performance reporting including open rates, click rates, revenue attribution, list growth

Social media creatives filming a product story behind the scenes — TML Agency

Selected Work

Work from our email marketing team

View all
Growth strategists mapping a customer journey and conversion funnel — TML Agency
Social media creatives filming a product story behind the scenes — TML Agency
Brand designers arranging a brand moodboard and visual identity system — TML Agency
Marketing strategists reviewing campaign performance and ad concepts — TML Agency
Brand designers arranging a brand moodboard and visual identity system — TML Agency

Email Marketing Guide

A deeper look

Strategic email marketing services that nurture leads, retain customers, and drive revenue on autopilot. Our email marketing team in Chandigarh designs, builds, and optimises email campaigns and automation flows that deliver an average 42:1 ROI for businesses across India and internationally.

Read the full breakdown

Email Marketing Automation: Earning Revenue While You Sleep

Automated email sequences are the most powerful component of any email marketing program because they generate revenue continuously without manual effort. A well-designed welcome sequence alone typically drives 3-5x more revenue per subscriber than broadcast campaigns because it catches subscribers at their peak engagement — the first 48 hours after signing up. At TML, we build welcome sequences that introduce your brand, demonstrate value, address common objections, and guide new subscribers toward a first purchase or conversion over a 7-10 day window.

For B2B businesses, lead nurture automation turns cold leads into warm prospects over weeks or months. We build sequences that educate leads about their problem, introduce your solution, provide proof through case studies, address likely objections, and time conversion attempts based on engagement signals. Using tags and conditional logic in platforms like Klaviyo, HubSpot, and Mailchimp, we create dynamic flows where each subscriber's experience adapts based on how they interact with earlier emails — ensuring highly relevant communication regardless of where each lead is in their buyer journey.

List Building: Growing a High-Quality Subscriber Base

An email list is only as valuable as its quality. A list of 5,000 highly engaged, genuinely interested subscribers will outperform a list of 50,000 unengaged contacts acquired through shortcuts. At TML, we build list growth strategies focused on attracting subscribers with genuine interest in your brand — using lead magnets, content upgrades, webinar registrations, free tools, and optimised opt-in forms positioned at high-intent moments throughout your website and marketing funnels.

List hygiene is as important as list growth. Inactive subscribers damage your deliverability by lowering your engagement rates — a key metric ISPs use to decide if your emails go to inbox or spam. We implement re-engagement campaigns for subscribers who have not opened in 90 days, and sunset (unsubscribe) those who do not respond to re-engagement. This keeps your list lean and your deliverability strong, ensuring your emails consistently reach the inbox for your active, engaged subscribers who are actually worth marketing to.

Email Deliverability: The Technical Foundation of Email Success

The key deliverability factors we manage include: sender reputation (monitoring your domain's reputation scores across Sender Score, Google Postmaster Tools, and Microsoft SNDS), email authentication (configuring SPF, DKIM, and DMARC records that verify your emails are legitimately sent from your domain), IP warmup protocols (gradually increasing send volume from new IPs to establish positive sending history), and bounce and complaint rate monitoring (staying below the 2% hard bounce and 0.1% spam complaint thresholds that trigger ISP penalties).

Content and sending practices also affect deliverability. Spam filters are sophisticated machine learning systems that evaluate over 200 signals — from subject line patterns and HTML structure to link domains and image-to-text ratios. We follow inbox-optimised email production standards: clean HTML, appropriate image ratios, clear unsubscribe links, personalised subject lines that avoid spam trigger words, and list segmentation that ensures every email is sent only to subscribers likely to engage with it. The result is consistent inbox placement rates of 95%+ for our managed accounts.

Email Marketing for E-Commerce: Flows That Drive Revenue

For fashion, beauty, and lifestyle brands, personalised product recommendation emails — triggered by purchase history or browsing behaviour — are among the highest-performing campaigns in the portfolio. Using Klaviyo's predictive analytics or Shopify's email integration, we build recommendation emails that show each subscriber products relevant to their specific tastes and purchase history. These emails typically generate 4-6x higher revenue per recipient than generic promotional emails.

Seasonal campaign planning is essential for e-commerce brands to maximise revenue during peak periods. We build 90-day email calendars that map campaigns to key shopping events — Diwali, New Year, Valentine's Day, summer sales, and brand-specific anniversaries — with campaign briefs, send schedules, subject line testing plans, and design templates prepared in advance. Planning ahead ensures campaigns are executed with quality and delivered on time, rather than rushed last-minute sends that underperform.

Verified Google Reviews

4.9

350+ reviews

across 2 locations

What Our Clients Say.

G

Gurpreet Sandhu

Managing Director, Sandhu Properties

“We were spending almost 2 lakhs a month on Google Ads with barely any leads. TML rebuilt our campaigns from scratch — within 60 days our cost per lead dropped by 40% and we started getting 8-10 qualified calls a day. Genuinely wish we had found them sooner.”

Google Ads
N

Natasha D'Souza

Founder, Bloom Interiors

“Our old website looked like it was built in 2015. TML designed a completely new site that actually represents who we are. Within a month of launch, we noticed people spending way more time on the site and our inquiry form submissions doubled.”

Website Development
A

Advocate Rajesh Mehra

Senior Partner, Mehra & Associates

“I run a small law firm and had zero online presence. TML set up our Google Business Profile, built local landing pages, and ran a targeted SEO campaign. Six months later we rank on page one for 'lawyer in Chandigarh' and three other terms. Real results.”

SEO
H

Harman Brar

Owner, The Urban Kitchen

“What impressed me most was how they actually understood our restaurant business. They didn't just run ads — they built a whole strategy around weekday offers, Google Maps optimization, and Instagram content. Our weekday footfall went up by about 35%.”

Social Media Marketing
S

Simran Kaur

Marketing Head, CloudNine EduTech

“I had been working with another agency for over a year and my website wasn't ranking for anything meaningful. Switched to TML and within four months they had us on page one for our top five keywords. The difference in organic traffic has been night and day.”

SEO
A

Ankit Verma

Co-Founder, PureRoots Organics

“TML handled our complete rebrand — logo, brand guidelines, packaging, everything. They took the time to actually understand our vision instead of just delivering generic templates. Our new packaging alone has gotten us into two new retail chains.”

Branding
T

Tanya Malhotra

Director, Glow Skin Clinic

“We needed someone to manage our social media because honestly we had no time for it. TML took it over completely — content planning, design, posting, engagement. Our Instagram went from 1,200 followers to over 11,000 in about eight months. The quality of content they put out is genuinely impressive.”

Social Media Marketing
J

Jaskaran Gill

Independent Artist, Gill Music

“We launched a new Punjabi track and TML handled the entire digital promotion — Spotify pitching, Instagram reels strategy, YouTube ads. The song crossed 500K streams in the first month. These guys really understand the music industry.”

Music Release & Promotion
M

Mark Thompson

Owner, Thompson Roofing Co.

“I was skeptical about hiring a marketing agency from India for our Edmonton-based business, but TML proved me wrong. They understood the Canadian market, delivered on time every single week, and our lead generation has gone up by 3x since we started working together.”

Lead Generation

02/Awards & partnerships

Awards from the industry. Trust from the platforms.

0+co-signs
& certifications
i.Awards & certified partners
01Award · 2026
Top GenAI Company — Clutch · 2026 leader

Top GenAI Company

Clutch · 2026 leader

02Certified partner

Google Ads

Performance & search

03Award · 2024
Red Herring Winner — Top 100 Asia

Red Herring Winner

Top 100 Asia

04Certified partner

Microsoft

Cloud & enterprise

05Certified partner

Shopify

Commerce builds

06Award · 2024
Flutter Service Award — App development excellence

Flutter Service Award

App development excellence

07Certified partner

WordPress

CMS & enterprise web

08Certified partner

ChatGPT

AI workflow partner

09Award · 2025
Top Clutch · App Dev — Verified industry leader

Top Clutch · App Dev

Verified industry leader

10Certified partner

Gemini

Google AI partner

11Certified partner

Google Cloud

Infra & data

12Certified partner

Bing Ads

Microsoft advertising

ii.Compliance & security
ISO 9001 certification
ISO 9001
ISO 27001 certification
ISO 27001
ISO Certified certification
ISO Certified
SOC II Type II certification
SOC II Type II

FAQ

Common questions

Which email marketing platform do you use?

We work with Klaviyo, Mailchimp, HubSpot, ActiveCampaign, and Brevo depending on your business type and budget. We recommend Klaviyo for e-commerce and HubSpot or ActiveCampaign for B2B.

What's a good open rate to aim for?

Pricing depends entirely on your goals, market, and competitive landscape, so we scope every engagement individually rather than publishing set rates. Tell us what you need on our contact form and we'll send a tailored proposal within one business day.

How do you grow an email list from scratch?

We build list growth strategies using lead magnets, content upgrades, pop-ups, landing pages, and cross-channel promotion to attract highly qualified subscribers at consistent monthly volumes.

Can you migrate us from one platform to another?

Yes, we handle complete platform migrations including subscriber list export/import, template rebuilding, automation recreation, and deliverability warmup on the new platform.

Do you write the email copy too?

Yes, our email copywriters create all subject lines, preview text, body copy, and CTAs. We develop a brand voice guide and maintain it consistently across every send.

Our emails keep landing in spam — can you fix that?

Deliverability rescues are one of the most common requests we get. We audit your sending infrastructure (SPF, DKIM, DMARC), review your list hygiene, analyse your content for spam triggers, and implement a warm-up protocol if your domain reputation has been damaged. Most clients see inbox placement improve from under 70% to above 90% within 45-60 days.

How soon can we launch our first email campaign after starting with TML?

For a simple broadcast campaign to an existing list, we can usually launch within 7-10 business days of onboarding. For full automation builds — welcome series, abandoned cart flows, and post-purchase sequences — expect 3-4 weeks to build, QA, and deploy properly. Rushing automation builds creates gaps that cost you revenue, so we don't cut corners on the setup phase.

What list size do I need before email marketing is worth investing in?

Pricing depends entirely on your goals, market, and competitive landscape, so we scope every engagement individually rather than publishing set rates. Tell us what you need on our contact form and we'll send a tailored proposal within one business day.

Marketing strategists reviewing campaign performance and ad concepts — TML Agency

Get a Quote

Talk to a Email Marketing strategist

Tell us about your goals — we'll reply within one business day.

We respond within one business day. No spam, ever.

Ready to grow your business?

Let's talk about what email marketing can do for your brand. Free consultation, no obligations.

SEO strategists researching search insights and planning content — TML Agency

Talk to a strategist

Free 30-minute call. No obligations. Just answers.