Social Media Marketing Agency in Canada.
TML Agency (Town Media Labs) is a Canadian social media marketing agency that handles strategy, content production, community management and paid social for businesses in Toronto, Vancouver, Calgary, Edmonton, Ottawa and across Canada. Our Canadian team is based in Edmonton, and retainers are billed in Canadian dollars.
What does a social media marketing agency do?
A social media marketing agency plans, creates and publishes content on the platforms your customers use, manages comments and messages, and runs paid campaigns that turn attention into enquiries. TML combines all four disciplines so your profiles stay consistent and measurable.
Social strategy
Platform selection, audience research, content pillars, posting cadence and a calendar tied to your business goals.
Content production
Copywriting, design, photography, short-form video, editing and scheduling for Instagram, TikTok, Facebook, LinkedIn and YouTube Shorts.
Community management
Comment and message replies, moderation, review responses and community building in your brand voice.
Paid social
Campaign setup, audience targeting, creative testing and reporting on Meta, TikTok and LinkedIn, with ad spend paid directly to the platforms.
Which platforms do you manage?
TML manages the five platforms below and recommends the mix that matches how your Canadian customers search, scroll and buy.
| Platform | Best for | Typical content |
|---|---|---|
| Consumer brands, retail, food, fitness and lifestyle | Reels, carousels, stories and creator collaborations | |
| TikTok | Reach with younger and trend-led audiences | Short-form video, trends and behind-the-scenes clips |
| Local services, community groups and 30+ audiences | Offers, event promotion and community updates | |
| B2B, professional services and hiring | Thought leadership, case studies and employee stories | |
| YouTube Shorts | Search-friendly video and brand discovery | Short how-tos, product demos and repurposed Reels |
Social media marketing by city.
Explore the city pages below for local social media strategy, proof and pricing guidance in your market.
How much does social media management cost in Canada?
Pricing depends on the platforms, content volume, filming and design needs, community management hours, paid campaign scope and reporting cadence. Every engagement is itemised in writing before you sign; there is no published one-size-fits-all Canadian package. Retainers are billed monthly in Canadian dollars, and ad spend is paid from your own accounts directly to the platforms. See the pricing page for how TML quotes, or read the social media services for what is included.
Platforms and content volume
The number of channels and posts per week changes the monthly effort.
Content production
Photography, short-form video and design add production time.
Community management
Response hours and moderation scope are set to your volume.
Paid social scope
Campaign count, creative testing and reporting are scoped separately from ad spend.
Social media results.
TML has served 500+ brands since 2010. These are documented social media results from our client work across fitness, restaurant and e-commerce brands in Canada and beyond.
How a Vancouver Fitness Studio Grew Memberships 2x in 4 Months via Social and Ads
Active memberships doubled in 4 months, with studio utilisation at 92%.
How a Montreal Restaurant Chain Grew Covers 60% and Cut OTA Fees
Weekly covers grew 60% across four locations and the Google rating reached 4.6.
How IronCore Fitness Achieved 3x Membership Growth
Total active memberships tripled across four studios, with retention at 92%.
How LuxeThread Achieved 200% Organic Traffic Growth
Organic traffic grew 200% and social engagement increased 5x in 12 months.
FAQs.
How often should a Canadian business post on social media?
Most Canadian businesses see the best results from three to five posts a week on their main platform, plus stories or short video where the audience is active. TML sets a realistic cadence based on your capacity, seasonality and the platforms your customers actually use, rather than posting everywhere every day.
Do you create the content, or do we supply it?
TML can handle the full content production process, from strategy and copywriting to photography, short-form video, editing and scheduling. Many clients also send raw footage, product shots or staff updates, and our team turns that material into finished posts. Either model works and is scoped in your written quote.
Should we invest in organic social or paid social?
Organic social builds trust, community and a searchable brand presence, while paid social puts offers in front of a targeted audience quickly. Most TML clients run both: organic content proves the brand is active and credible, and paid campaigns amplify the posts and offers that already perform. Ad spend is paid directly to the platforms from your own accounts.
How do you report social media performance?
You receive a monthly written report with reach, engagement, follower growth, website clicks, leads and paid campaign results, depending on what is in scope. TML connects tracking before launch so social activity can be tied to enquiries and leads, and reviews the numbers with you on a scheduled call.
How long is a social media management contract in Canada?
TML scopes engagements after reviewing your goals, platforms, content volume and reporting needs, and most retainers run on a monthly basis with a clear notice period. There is no published one-size-fits-all package, and every engagement is itemised in writing before work begins.
Do you manage LinkedIn and YouTube as well as Instagram and TikTok?
Yes. TML manages Instagram, TikTok, Facebook, LinkedIn and YouTube Shorts, and recommends the mix that fits your audience. B2B and professional services clients often need LinkedIn and YouTube, while consumer brands usually get more reach from Instagram and TikTok.
Ready to discuss your Canadian social media? Contact our social media team.
Ready for a Canadian social media plan?
Start with a review of your profiles, audience and closest competitors.
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