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SaaSWe serve 39+ industries worldwide.
Free ConsultationBest Microsoft Ads Services.
Reach audiences Google doesn't.
TML manages Microsoft Ads campaigns that capture high-intent searchers at lower costs than Google.
By Raman Makkar • Founder & Chief SEO Strategist at TML Agency
Campaigns Managed
Avg CPC Savings
Conversion Rate
Monthly Spend Managed
What We Offer
Our Microsoft Ads Agency Services in Canada.
Bing Search Ads
Search campaigns on Bing, Yahoo, and AOL with 10-15% of Canadian search market share.
Audience Network
Display and native ads across Microsoft properties including MSN, Outlook, and Edge.
LinkedIn Targeting
Unique ability to target by job title, company, and industry through Microsoft's LinkedIn integration.
Shopping Campaigns
Product ads on Bing Shopping for e-commerce businesses.
Import from Google
Seamless campaign import from Google Ads with optimization for Microsoft's audience.
Lower CPCs
Typically 20-40% lower cost-per-click than Google Ads with comparable conversion rates.
Why Your Business Needs a Microsoft Ads Company.
Microsoft Ads (formerly Bing Ads) reaches over 100 million unique searchers that Google does not, capturing a high-value audience segment with above-average household income and purchasing power. Our Microsoft Ads management services in Edmonton help...
While most Canadian advertisers focus exclusively on Google, Microsoft's search network powers Bing, Yahoo, DuckDuckGo, and native placements across Microsoft Edge, Outlook, and Windows devices — representing approximately 15-20% of desktop search ...
Canadian businesses adding Microsoft Ads to their paid search strategy consistently see incremental revenue at lower acquisition costs. Our clients typically achieve 20-40% lower cost-per-click compared to equivalent Google Ads campaigns, with conver...
Why Microsoft Ads Deserve a Place in Your Paid Search Strategy.
The biggest opportunity in Microsoft Ads is the competitive gap — most Canadian advertisers either ignore the platform entirely or run poorly optimised campaigns imported from Google. This means auction competition is significantly lower, translati...
Microsoft's unique audience composition adds strategic value beyond cost savings. The platform's user base includes a disproportionate share of professionals accessing the web through corporate Windows environments and Edge browsers. LinkedIn profile...
Our Microsoft Ads Management Approach.
We build Microsoft Ads campaigns from the ground up rather than relying on Google Ads import, which consistently underperforms because it fails to account for platform-specific audience behaviour and feature differences. Our process begins with keywo...
Campaign management includes Microsoft Audience Network campaigns for native display reach, Shopping campaigns for e-commerce clients, and LinkedIn audience overlays for B2B targeting. We leverage Microsoft's unique reporting tools including competit...
Microsoft Ads Performance Results for Canadian Advertisers.
Our Microsoft Ads management delivers consistent incremental revenue for Canadian businesses. Clients adding Microsoft Ads to an existing Google Ads strategy typically see 15-25% more total conversions at a 20-35% lower blended cost-per-acquisition. ...
The compounding value of Microsoft Ads becomes apparent over time as campaigns accumulate conversion data and Quality Scores improve. Clients who commit to ongoing optimisation see cost-per-click decrease by 15-25% over six months while maintaining o...
Transparent Pricing
Microsoft Ads Services Pricing & Investment
Microsoft Ads management starts at $1,000 CAD/month. Combined search and audience network campaigns range from $2,500–$7,500 CAD/month. Enterprise campaigns start at $10,000 CAD/month.
Get a Custom QuoteOur Process
How Our Microsoft Ads Expert Process Works.
Audit
Analyze current campaigns or Google Ads data.
Setup
Build or import optimized campaigns.
Launch
Deploy with bid strategy and targeting.
Optimize
Continuous testing and refinement.
FAQ
Microsoft Ads Services — Questions Answered.
Our Creative Work
Brand Identity & Creative Work.
Water Bottle Branding
Water Bottle Branding
Fashion Shoes Editorial
Fashion Shoes Editorial
Real Estate Social
Real Estate Social
Travel App Design
Travel App Design
Brand Story Creative
Brand Story Creative
Cocktail Photography
Cocktail Photography
Minimalist Cans
Minimalist Cans
Back to School Campaign
Back to School Campaign
Podcast Social Grid
Podcast Social Grid
Productivity Tool
Productivity Tool
Colgate Creative
Colgate Creative
Lipstick Beauty Shoot
Lipstick Beauty Shoot
Character Cups
Character Cups
Social Story Design
Social Story Design
Handbag Sunset Shot
Handbag Sunset Shot
Travel Adventure Site
Travel Adventure Site
Denim Fashion Creative
Denim Fashion Creative
Cinematic Portrait
Cinematic Portrait
Moody Snack Packaging
Moody Snack Packaging
Instagram Lifestyle
Instagram Lifestyle
Minimal Brand Ad
Minimal Brand Ad
Croissant Food Shoot
Croissant Food Shoot
Weeknd Poster Design
Weeknd Poster Design
Creative Brand Design
Creative Brand Design
Ready to elevate your microsoft ads?
Let's discuss how our microsoft ads services can help grow your business.
Or email us at info@townmedialabs.ca
Services Related to Microsoft Ads
Google Ads
Expert Google Ads management that maximizes ROI and drives qualified traffic to your business. As a certified Google Partner agency in Edmonton, we build data-driven PPC campaigns with a proven track record of delivering high ROAS across search, display, and shopping networks for businesses throughout Canada.
Learn More →PPC Management
Comprehensive pay-per-click management across Google, Meta, LinkedIn, and programmatic platforms that maximises your advertising ROI. Our certified PPC specialists in Edmonton manage multi-platform ad campaigns with a data-driven approach to bidding, creative, and targeting that consistently delivers above-average returns for businesses across Canada and internationally.
Learn More →LinkedIn Ads
LinkedIn advertising, B2B lead generation, sponsored content, and InMail campaigns.
Learn More →From Our Blog
Microsoft Ads Insights & Articles.
How Much Do Google Ads Cost? Honest Breakdown for 2026
Real Google Ads costs by industry, campaign type, and budget level. No fluff - just the actual numbers you need to plan your ad spend.
Google Ads vs SEO: Which One Should You Actually Invest In?
Google Ads or SEO? We break down cost, timeline, ROI, and when each makes sense for your business. No bias, just real data.
Facebook Ads vs Google Ads: Which Platform Wins for Your Business?
Facebook Ads vs Google Ads compared with real CPC data, targeting breakdowns, and industry-specific advice. Find out which platform fits your business best.
Industries We Serve
Microsoft Ads for Your Industry.
HVAC Companies
Generate consistent leads and dominate local search with digital marketing strategies built for HVAC companies. From emergency service advertising and local SEO to seasonal campaigns and web design, we help heating and cooling businesses grow year-round.
View Industry →Roofing Companies
Generate a steady stream of roofing leads with digital marketing that captures homeowners at the moment they need roof repair or replacement. From storm damage campaigns to local SEO, we help roofers fill their project pipeline.
View Industry →Auto Repair Shops
Drive more customers to your auto repair shop with digital marketing strategies that build trust and visibility. From local SEO and Google Ads to review management and web design, we help mechanics and shop owners fill their bays and build loyal customer bases.
View Industry →Pest Control Companies
Dominate your local market with digital marketing built for pest control businesses. From emergency-intent Google Ads to local SEO and seasonal campaign strategies, we help pest control companies generate consistent leads year-round.
View Industry →Moving Companies
Pack your schedule with qualified leads through digital marketing strategies built for moving companies. From local SEO and Google Ads to reputation management and web design, we help movers dominate search results and book more high-value jobs.
View Industry →Available In