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Free ConsultationBest Conversion Rate Optimization Services.
More revenue from the traffic you already have.
Doubling your conversion rate is mathematically equivalent to doubling your traffic — but far cheaper. We identify exactly why visitors leave without converting and fix it through research-backed testing. Our CRO process delivers consistent, measurable improvements to your conversion rates, average order values, and revenue per visitor.
By Raman Makkar • Founder & Chief SEO Strategist at TML Agency
Tests Run
Avg Conversion Lift
Revenue Generated
Client Retention
What We Offer
Our Conversion Rate Optimization Agency Services in Canada.
CRO Audit & Research
In-depth quantitative and qualitative research using analytics, heatmaps, session recordings, user surveys, and expert review to identify your specific conversion barriers and build evidence-based test hypotheses.
A/B & Multivariate Testing
Rigorous testing methodology using VWO or Google Optimize with proper statistical significance thresholds and documented hypotheses — producing reliable, replicable results you can confidently implement.
Landing Page Optimisation
Data-driven landing page improvements targeting message match, trust building, friction reduction, and CTA optimisation that directly reduce your cost per acquisition from paid advertising campaigns.
Checkout Optimisation
E-commerce checkout flow analysis and testing targeting the abandonment points responsible for losing 70% of shoppers before purchase completion — the highest-ROI CRO project for any online store.
User Experience Design
UX improvements informed by real user research — not designer preferences — that reduce cognitive load, improve navigation clarity, and create smoother paths to conversion across all devices.
Conversion Analytics
Advanced funnel tracking setup in GA4, conversion event configuration, and custom dashboards that give you continuous visibility into conversion performance across all pages, segments, and traffic sources.
Why Your Business Needs a Conversion Rate Optimization Company.
The average website converts only 2-3% of visitors. That means 97% of the people who visit your website — people you have spent money attracting through SEO, PPC, or social media — leave without taking the action you need them to take. Conversion...
CRO is one of the highest-leverage investments in digital marketing because it multiplies the value of every other marketing channel. If you are spending $5,000/month on Google Ads and converting at 2%, improving your conversion rate to 4% doubles yo...
Our CRO approach is grounded in evidence, not opinion. We use a structured research phase — quantitative analytics, heatmaps, session recordings, user surveys, and usability testing — to understand exactly how real users behave on your website be...
The CRO Research Phase: Understanding Why Visitors Don't Convert.
Most CRO agencies jump straight to A/B testing without adequate research. This produces random test results — sometimes a win, sometimes a loss, with no understanding of why. At TML, we spend two to three weeks in a structured research phase before...
Quantitative analysis uses Google Analytics 4 to map the conversion funnel in detail — where traffic enters, which pages generate the most exits, where drop-off occurs in multi-step flows, which traffic sources and audience segments convert best, a...
A/B Testing Methodology: Running Tests That Produce Reliable Results.
The majority of A/B tests run by marketing teams are statistically invalid — either run with insufficient traffic for statistical significance, stopped when a 'winner' appears rather than after the pre-determined test duration, or run on pages with...
Every test we run starts with a documented hypothesis derived from research insights, a clear success metric, a minimum detectable effect calculation to determine the traffic required for significance, and a pre-set test duration (minimum two weeks t...
CRO for Landing Pages: The Highest-Leverage Optimisation Target.
Landing pages are the highest-leverage CRO target for businesses running paid advertising because every percentage point of conversion improvement directly reduces your cost per acquisition. A landing page converting at 2% that you improve to 4% halv...
High-converting landing pages share predictable characteristics. They have a single, clear objective with all elements on the page supporting that one action. The headline directly matches the ad that drove the click, maintaining message match that p...
CRO for E-Commerce: Optimising the Path to Purchase.
E-commerce CRO focuses on optimising the critical path from product discovery to completed purchase. The average e-commerce checkout abandonment rate is 70% — meaning 7 out of 10 shoppers who start the checkout process do not complete it. The most ...
Checkout optimisation is consistently the highest-ROI CRO project for e-commerce businesses. Key improvements include: enabling guest checkout (this alone typically increases checkout completion by 20-30%), displaying shipping costs on product pages ...
Transparent Pricing
Conversion Rate Optimization Services Pricing & Investment
CRO engagements at TML start at $40,000/month for the research and testing program, which includes the initial research phase, ongoing A/B testing using our managed testing platform, implementation support, and monthly performance reporting. Minimum commitment is 3 months to allow sufficient time for the research phase and initial test results. Enterprise CRO programs for high-traffic websites with complex conversion funnels are scoped individually. We offer a free CRO audit identifying your top five conversion opportunities and their estimated revenue impact.
Get a Custom QuoteOur Process
How Our Conversion Rate Optimization Expert Process Works.
Research
Quantitative analysis, heatmaps, session recordings, and user surveys to map conversion barriers across your website.
Hypothesise
Develop evidence-based test hypotheses prioritised by expected impact, research confidence, and implementation ease.
Test
Design and launch A/B tests using proper statistical methodology with pre-set significance thresholds and test durations.
Analyse
Analyse test results at 95%+ statistical confidence, validate winners, and document learnings for future tests.
Implement & Iterate
Implement validated winners, monitor post-test performance, and feed insights into the next testing cycle for continuous improvement.
FAQ
Conversion Rate Optimization Services — Questions Answered.
Our Creative Work
Brand Identity & Creative Work.
Water Bottle Branding
Water Bottle Branding
Fashion Shoes Editorial
Fashion Shoes Editorial
Real Estate Social
Real Estate Social
Travel App Design
Travel App Design
Brand Story Creative
Brand Story Creative
Cocktail Photography
Cocktail Photography
Minimalist Cans
Minimalist Cans
Back to School Campaign
Back to School Campaign
Podcast Social Grid
Podcast Social Grid
Productivity Tool
Productivity Tool
Colgate Creative
Colgate Creative
Lipstick Beauty Shoot
Lipstick Beauty Shoot
Character Cups
Character Cups
Social Story Design
Social Story Design
Handbag Sunset Shot
Handbag Sunset Shot
Travel Adventure Site
Travel Adventure Site
Denim Fashion Creative
Denim Fashion Creative
Cinematic Portrait
Cinematic Portrait
Moody Snack Packaging
Moody Snack Packaging
Instagram Lifestyle
Instagram Lifestyle
Minimal Brand Ad
Minimal Brand Ad
Croissant Food Shoot
Croissant Food Shoot
Weeknd Poster Design
Weeknd Poster Design
Creative Brand Design
Creative Brand Design
Ready to elevate your conversion rate optimization?
Let's discuss how our conversion rate optimization services can help grow your business.
Or email us at info@townmedialabs.ca
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Industries We Serve
Conversion Rate Optimization for Your Industry.
Car Dealerships
Accelerate your sales with digital marketing strategies built for car dealerships. From inventory-focused SEO and Google Ads to social media, reputation management, and high-converting web design, we help auto dealers drive more qualified leads to their showrooms.
View Industry →Insurance Agents
Generate qualified leads and build lasting client relationships with digital marketing strategies built for insurance agents. From local SEO and Google Ads to content marketing and social media, we help insurance professionals stand out in a crowded market and earn trust before the first conversation.
View Industry →Travel Agencies
Inspire wanderlust and book more trips with a stunning website and digital marketing strategy built for travel agencies and tour operators. From immersive web design and SEO to social media and content marketing, we help travel businesses thrive in the digital age.
View Industry →Available In