Music Release & PromotionGet Your Music Heard
We help independent artists and labels launch their music with maximum impact. From distribution setup to social media campaigns, playlist pitching, and PR — we handle the business so you can focus on creating.
Trusted by 500+ brands since 2010
Our Process
How we deliver music release & promotion
- 01
Pre-Release
Build anticipation with teasers, pre-save campaigns, and audience engagement 4-6 weeks before launch
- 02
Distribution
Set up distribution across all major platforms with proper metadata and release scheduling
- 03
Launch
Coordinated release day push across social media, playlists, PR outreach, and paid promotions
- 04
Promote
Sustained promotion with content marketing, influencer partnerships, and targeted ad campaigns
- 05
Analyze
Track streaming data, audience growth, and campaign performance to inform future releases
What's Included
What our music release & promotion covers
Distribution Setup
Get your music on Spotify, Apple Music, YouTube Music, Tidal, and 150+ platforms worldwide
Playlist Pitching
Strategic pitching to editorial, algorithmic, and independent playlists for maximum stream exposure
Social Media Campaigns
Pre-release buzz, launch day activation, and sustained promotion campaigns across all platforms
Music Video Production
Concept development, filming direction, and post-production for visually stunning music videos
PR & Press Coverage
Media outreach to music blogs, magazines, and online publications for reviews and features
Artist Branding
Complete artist identity development — visual branding, EPK creation, and social media aesthetics
Selected Work
Work from our music release & promotion team
Music Release & Promotion Guide
A deeper look
End-to-end music release strategy covering distribution, promotion, playlist pitching, and audience growth. Based in Chandigarh, our team helps independent artists and labels distribute music on Spotify, Apple Music, and Tidal, with specialized expertise in Punjabi music promotion and playlist placements globally.
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How to Release Music Professionally: Distribution to Promotion
Releasing music in 2026 is more accessible than ever — but standing out requires strategy. The process starts with choosing the right distributor (DistroKid, TuneCore, CD Baby) and ensuring your metadata, ISRC codes, and cover art meet platform specifications. At TML, we handle the entire distribution setup across 150+ platforms including Spotify, Apple Music, Amazon Music, YouTube Music, Tidal, and SoundCloud.
Pre-release strategy is where most independent artists fall short. We build a 4-6 week pre-release campaign that includes teaser content, pre-save links, social media countdowns, and press outreach. For Punjabi music artists — which is our specialty given our Chandigarh base — we tap into regional media outlets, radio stations, and cultural communities that drive initial momentum.
Music Marketing: Getting Your Track Heard in a Crowded Market
Over 100,000 tracks are uploaded to Spotify every single day. Getting heard requires more than talent — it requires marketing. Our approach combines algorithmic playlist pitching (Release Radar, Discover Weekly triggers), editorial playlist submissions, and influencer seeding. We analyse your listener demographics and target playlists where your music fits naturally rather than forcing placements that don't convert.
Beyond playlists, we run targeted social media campaigns using Meta Ads and YouTube Ads to reach listeners based on genre preferences, artist affinity, and geographic targeting. Our Chandigarh team has particular expertise in promoting Punjabi, Hindi, and South Asian music, with connections to music bloggers, YouTube channels, and cultural influencers who amplify reach authentically.
Independent Artist vs Label: Making the Right Choice
For artists in the early stages, we recommend starting independent and building a catalogue of 5-10 released tracks with consistent branding and marketing. This establishes your market presence and streaming history, which becomes valuable whether you choose to remain independent or negotiate from a position of strength with a label later.
Verified Google Reviews
350+ reviews
across 2 locations
What Our Clients Say.
02/Awards & partnerships
Awards from the industry. Trust from the platforms.
& certifications
Top GenAI Company
Clutch · 2026 leader
Google Ads
Performance & search
Red Herring Winner
Top 100 Asia
Microsoft
Cloud & enterprise
Shopify
Commerce builds
Flutter Service Award
App development excellence
WordPress
CMS & enterprise web
ChatGPT
AI workflow partner
Top Clutch · App Dev
Verified industry leader
Gemini
Google AI partner
Google Cloud
Infra & data
Bing Ads
Microsoft advertising
FAQ
Common questions
Do you handle distribution?
Yes, we partner with leading distributors to get your music on all major streaming platforms worldwide.
How far in advance should I plan a release?
We recommend starting 6-8 weeks before your release date for maximum promotional impact.
Can you help with music video production?
Absolutely. We handle everything from concept and storyboard to filming, editing, and distribution.
What genres do you work with?
We work with all genres — Pop, Hip-Hop, Punjabi, EDM, Indie, Classical, and more.
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