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SaaSWe serve 39+ industries worldwide.
Free ConsultationMusic Release & Promotion Services.
Get your music heard by millions.
We help independent artists and labels launch their music with maximum impact. From distribution setup to social media campaigns, playlist pitching, and PR — we handle the business so you can focus on creating.
By Raman Makkar • Founder & Chief SEO Strategist at TML Agency
Songs Released
Total Streams
Playlist Placements
Artists Managed
What We Offer
Our Music Release & Promotion Services.
Distribution Setup
Get your music on Spotify, Apple Music, YouTube Music, JioSaavn, and 150+ platforms worldwide. We handle metadata optimization, release scheduling, and platform-specific requirements to ensure your music is available everywhere your listeners are.
Playlist Pitching
Strategic pitching to editorial, algorithmic, and independent playlists for maximum stream exposure. Our team crafts compelling pitch narratives and leverages curator relationships to secure placements that drive sustained listening growth.
Social Media Campaigns
Pre-release buzz, launch day activation, and sustained promotion campaigns across all platforms. We create shareable content including teasers, behind-the-scenes clips, lyric videos, and fan engagement posts that build anticipation and drive streams.
Music Video Production
Concept development, filming direction, and post-production for visually stunning music videos. Our creative team brings your musical vision to life with cinematic storytelling that enhances the listening experience and boosts audience engagement.
PR & Press Coverage
Media outreach to music blogs, magazines, and online publications for reviews and features. We write professional press releases, pitch to relevant journalists, and secure coverage that builds your credibility and introduces your music to new audiences.
Artist Branding
Complete artist identity development — visual branding, EPK creation, and social media aesthetics. We craft a cohesive artist image that tells your story, resonates with your target audience, and sets you apart in a crowded musical landscape.
Why Your Business Needs Music Release & Promotion.
Releasing music in today's streaming-first world requires more than just uploading tracks to a distributor. At TML Agency in Chandigarh, we provide complete music release strategies that cover distribution setup, playlist pitching, social media campaigns, and press outreach. Our team has helped launch over five hundred songs, generating more than fifty million streams for independent artists and labels across India.
Our playlist pitching service is built on relationships with curators and a deep understanding of algorithmic discovery on Spotify, Apple Music, and YouTube Music. We prepare editorial-quality pitch packages, target genre-specific playlists, and time submissions strategically to maximize your chances of placement. For Punjabi music artists, we have specialized connections with regional playlist curators and media outlets that amplify reach within the community.
From pre-release buzz building to sustained post-launch promotion, we manage every aspect of your music marketing. Our services include social media content creation, influencer partnerships, YouTube premiere strategies, and paid advertising campaigns. Based in the heart of India's Punjabi music scene in Chandigarh, TML understands the cultural nuances and audience behaviour that drive success in this vibrant and competitive industry.
How to Release Music Professionally: Distribution to Promotion.
Releasing music in 2026 is more accessible than ever — but standing out requires strategy. The process starts with choosing the right distributor (DistroKid, TuneCore, CD Baby) and ensuring your metadata, ISRC codes, and cover art meet platform specifications. At TML, we handle the entire distribution setup across 150+ platforms including Spotify, Apple Music, Amazon Music, YouTube Music, JioSaavn, and Gaana.
Pre-release strategy is where most independent artists fall short. We build a 4-6 week pre-release campaign that includes teaser content, pre-save links, social media countdowns, and press outreach. For Punjabi music artists — which is our specialty given our Chandigarh base — we tap into regional media outlets, radio stations, and cultural communities that drive initial momentum.
Music Marketing: Getting Your Track Heard in a Crowded Market.
Over 100,000 tracks are uploaded to Spotify every single day. Getting heard requires more than talent — it requires marketing. Our approach combines algorithmic playlist pitching (Release Radar, Discover Weekly triggers), editorial playlist submissions, and influencer seeding. We analyse your listener demographics and target playlists where your music fits naturally rather than forcing placements that don't convert.
Beyond playlists, we run targeted social media campaigns using Meta Ads and YouTube Ads to reach listeners based on genre preferences, artist affinity, and geographic targeting. Our Chandigarh team has particular expertise in promoting Punjabi, Hindi, and regional Indian music, with connections to music bloggers, YouTube channels, and cultural influencers who amplify reach authentically.
Independent Artist vs Label: Making the Right Choice.
The music industry has shifted dramatically in favour of independent artists. You keep 100% of your royalties, maintain creative control, and own your masters. However, labels offer funding, industry connections, and promotional machinery that independent artists must build themselves. TML bridges this gap — providing label-level marketing and distribution services while you retain full ownership.
For artists in the early stages, we recommend starting independent and building a catalogue of 5-10 released tracks with consistent branding and marketing. This establishes your market presence and streaming history, which becomes valuable whether you choose to remain independent or negotiate from a position of strength with a label later.
Transparent Pricing
Music Release & Promotion Pricing & Investment
Music release packages from ₹15,000 including distribution across 150+ platforms. Promotion and playlist pitching from ₹25,000. Complete release strategy with pre-release campaign, distribution, and 30-day post-launch promotion from ₹50,000. Free consultation for first-time artists.
Get a Custom QuoteOur Process
How Our Music Release & Promotion Process Works.
Pre-Release
Build anticipation with teasers, pre-save campaigns, and audience engagement 4-6 weeks before launch.
Distribution
Set up distribution across all major platforms with proper metadata and release scheduling.
Launch
Coordinated release day push across social media, playlists, PR outreach, and paid promotions.
Promote
Sustained promotion with content marketing, influencer partnerships, and targeted ad campaigns.
Analyze
Track streaming data, audience growth, and campaign performance to inform future releases.
FAQ
Music Release & Promotion Questions Answered.
Our Creative Work
Brand Identity & Creative Work.
Brand Identity
Brand Identity
Social Media Design
Social Media Design
Landing Page Design
Landing Page Design
Product Branding
Product Branding
Billboard Campaign
Billboard Campaign
Product Photography
Product Photography
UX Illustration
UX Illustration
Packaging Design
Packaging Design
Instagram Grid
Instagram Grid
E-Commerce Branding
E-Commerce Branding
Creative Portfolio
Creative Portfolio
SaaS Website
SaaS Website
Ready to elevate your music release & promotion?
Let's discuss how our music release & promotion services can help grow your business.
Services Related to Music Release & Promotion
Video Editing & Production
Professional video editing and production services that bring your vision to life with cinematic quality. Our post-production team in Chandigarh delivers everything from social media reels and corporate videos to commercial productions, combining expert editing, motion graphics, and colour grading to create content that captivates audiences across India.
Learn More →Social Media Marketing
Strategic social media management that grows your audience, builds brand loyalty, and generates leads. Our social media team in Chandigarh creates scroll-stopping content for Instagram, Facebook, LinkedIn, and other platforms, combining organic content marketing with paid social campaigns to deliver real business results across India.
Learn More →Branding
Strategic brand identity design that resonates with your audience and creates lasting impressions. Our branding experts in Chandigarh craft compelling visual identities, develop brand strategies, and build cohesive brand systems that help businesses stand out in competitive markets across India and beyond.
Learn More →From Our Blog
Music Release & Promotion Insights & Articles.
Best Way to Promote Your Song Online for Free — Top Platforms & Strategies (2025)
Learn the best ways to promote your music online for free. Discover top platforms like TuneCore, DistroKid & Spotify for Artists, plus proven strategies to get your song heard.
How to Make Your Song Trending on Spotify — Complete Strategy Guide (2025)
Want your song to trend on Spotify? Learn proven strategies for playlist placement, algorithm hacking, pre-save campaigns, and more to boost your Spotify streams in 2025.
How to Make Your Song Viral on Instagram — Reels, Stories & Strategies (2025)
Learn how to make your song go viral on Instagram using Reels, Stories, and proven music marketing strategies. Step-by-step guide for artists in 2025.
Industries We Serve
Music Release & Promotion for Your Industry.
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Showcase your creative work with a stunning portfolio website and digital marketing strategy that attracts high-value clients. We help photographers build an online presence that reflects the artistry of their work and drives consistent bookings.
View Industry →Wedding Planners & Event Designers
Attract dream clients and showcase your creative vision with a stunning website and digital marketing strategy built for wedding planners. From portfolio design and SEO to social media and Google Ads, we help wedding professionals book more high-value events.
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