Priya Bansal

After eleven years working on brand audits, identity systems, and rebrands across D2C, fashion, and B2B SaaS, I've learned that most brand problems surface at launch — but root in positioning decisions made months earlier. At TML I lead the brand strategy practice: naming, messaging architecture, visual identity systems, and packaging design. My process is research-first — I don't touch a logo or a tagline until I understand who the brand is actually competing with and what emotional territory is genuinely ownable. The brands I'm proudest of are the ones that stayed consistent three years after we handed over the guidelines. Priya’s published work covers branding, identity, positioning, packaging, naming, and the decisions that keep a rebrand coherent after launch. The article record supports her role as a brand strategy director working on systems rather than isolated logos. Her expertise note is grounded in the questions the content addresses: who is the audience, what territory can the business credibly own, how should the message be organised, and how will the identity hold together across packaging, web, and campaigns? The source data does not establish degrees, awards, or outside employers, so this page avoids adding them. The linked articles are the best evidence available for her approach. They show a research-first process in which competitive context and customer language come before visual execution, followed by guidelines that make day-to-day decisions easier for the team using them. In practical terms, the author page should help a reader decide whether the article is relevant to a current problem. It identifies the subject covered, links to the published source, and describes the limits of what can be inferred from that source. A byline is not a substitute for evidence, and the profile does not imply that every author personally delivered every result mentioned elsewhere on the site. The useful signal is consistency: the same questions appear across the author’s articles and the role recorded in the data. For teams planning a project, that means using the linked guidance as a starting point for review, then checking the recommendation against their own analytics, customers, constraints, and legal obligations. TML can update the page when the author’s remit or published work changes, keeping the profile aligned with the public record rather than filling gaps with invented biography. The page also distinguishes observed experience from general editorial advice, so readers can see which statements come from the author record and which come from a linked article.