Short answer: As 2026 market guidance in CAD, a Canadian brochure site costs about 2,500–10,000, a lead-generation site 8,000–30,000, a Shopify store 5,000–60,000+ and a custom web app 25,000–150,000+. Pages, custom design, CMS, e-commerce, bilingual versions, integrations, copy and AODA accessibility move quotes. Alberta rates are often lower than Toronto or Vancouver. TML quotes every site in writing, itemised, after a discovery call; its published tiers start at CAD 2,420 (Starter), CAD 7,260 (Growth) and CAD 24,195 (Enterprise).
“How much does a website cost?” is usually the first question a Canadian business owner asks, and the hardest one to get a straight answer to. This guide gives 2026 price ranges in Canadian dollars, explains what pushes a quote up or down, compares Edmonton, Calgary, Toronto and Vancouver, and shows how we quote at TML. The ranges below are general market guidance, not fixed prices: every project is different, so use them to plan a budget and to sanity-check quotes.
What Sets the Price of a Website
Two websites that look similar on the surface can differ in price by ten times. These are the factors that actually move the number.
Number of pages and templates
A five-page site (Home, About, Services, Contact, one landing page) is a very different job from a 40-page site with service pages, location pages and a blog. What matters is not only the page count but how many unique page templates need designing and building.
Custom design vs a theme
A purchased WordPress or Shopify theme is faster and cheaper, but you share its layout with thousands of other sites and inherit its code. A custom design is built around your brand and your customers’ journey, and usually performs better for speed and conversions. Expect custom design to add a significant share to the budget.
CMS choice
WordPress, Webflow, Shopify and headless setups such as Next.js each have different build and licence costs. The right choice depends on who will update the site and how often. A CMS your team can actually use saves money every month after launch.
E-commerce and Shopify
Selling online adds product setup, collections, filters, shipping rules, Canadian sales tax (GST, PST, HST), payment gateways and order emails. Catalogue size and integrations with inventory or accounting tools drive cost. If you have not chosen a platform yet, read our Shopify vs WooCommerce comparison for Canadian stores first.
Bilingual and multi-language versions
English and French versions are common for national brands and required for many businesses serving Quebec. In Calgary, Edmonton, Toronto and Vancouver, Punjabi, Chinese and other community-language pages can reach customers your competitors ignore. Each language means translation, layout checks and correct hreflang setup, so it adds real cost.
Integrations
Booking systems, CRMs, email marketing, payment processors, live chat, member portals and custom APIs each add development and testing time. A simple contact form is cheap; a two-way sync with your CRM is not.
Copywriting and photos
Many quotes assume you will supply all text and images. Professional copywriting, SEO-ready service pages and real photography of your team and work add cost, but they are often what makes a site convert.
Accessibility (AODA in Ontario)
Under the Accessibility for Ontarians with Disabilities Act, many Ontario organisations must meet WCAG 2.0 Level AA on their public websites. Even outside Ontario, accessible design widens your audience. Building it in from the start costs far less than fixing it later.
Hosting and maintenance
Hosting, backups, security updates and small content changes are ongoing costs. Some agencies bundle them; others quote them separately. Always ask which applies.
Typical Website Cost Ranges in Canada (2026, CAD guidance)
These ranges reflect what Canadian agencies and experienced freelancers commonly quote. They are guidance only; your quote depends on scope.
The figures in this post are market ranges, not TML prices. We quote every business individually: get a quote.
| Site type | Typical range (CAD) | What it usually includes |
|---|---|---|
| Brochure site | $2,500–10,000 | 5–10 pages, theme or light custom design, contact form, basic on-page SEO |
| Lead-generation site | $8,000–30,000 | 10–30 pages, custom design, CMS, service and location pages, conversion tracking, CRM link |
| Shopify store | $5,000–60,000+ | Theme-based stores at the low end; custom themes, large catalogues and migrations at the high end |
| Custom web app | $25,000–150,000+ | Portals, dashboards, booking or quoting tools, user accounts, APIs |
Our own published tiers are on the website pricing page: Starter from CAD 2,420 (up to 10 pages), Growth from CAD 7,260 (up to 30 pages with custom UI/UX and a CMS) and Enterprise from CAD 24,195 (custom web applications). See our website development service for what each build includes.
City Notes: Edmonton, Calgary, Toronto and Vancouver
Edmonton
TML works from Edmonton, so meetings here can be in person. Agency rates are generally below Toronto and Vancouver, and many local projects are trades, clinics, energy services and professional firms that need a strong lead-generation site rather than a large catalogue. Pages for St. Albert, Sherwood Park and other Capital Region communities are a common add-on. See our web design services in Edmonton.
Calgary
Calgary pricing is similar to Edmonton. Energy, engineering, real estate and B2B service firms often need case-study pages, project galleries and quote forms. Punjabi-language pages can matter for businesses serving the northeast quadrant. Our Calgary agency page covers how we work with Calgary businesses.
Toronto
Toronto and GTA agencies usually charge the highest rates in the country, and the market is crowded, so design quality and speed matter more. Plan for AODA accessibility work and, for many brands, French or community-language versions. See our web design services in Toronto.
Vancouver
Metro Vancouver rates are close to Toronto’s. Real estate, wellness, hospitality and tech businesses often need Mandarin, Cantonese or Punjabi pages for Richmond and Surrey customers, plus strong photography. Our Vancouver agency page explains how we serve the region.
Hidden Costs to Budget For
- Domains — A .ca or .com domain is a small yearly fee, but premium domains can cost far more.
- Apps and plugins — Shopify apps and premium WordPress plugins often bill monthly or yearly, and they add up quickly.
- Licences — Premium themes, fonts, stock photos and some page builders need paid licences.
- Platform fees — Shopify plans, Webflow site plans and payment processing fees continue after launch.
- Upkeep — Security updates, backups, uptime monitoring and content changes. Small business sites often spend roughly CAD 50–500 a month on hosting and maintenance combined.
Agency vs Freelancer vs DIY Builder
DIY builders (Wix, Squarespace, Shopify themes) cost the least upfront and suit very early businesses, but your time is the real cost, and growth features can be limited.
Freelancers are often cheaper than agencies and great for well-defined projects. The risk is availability: if one person is sick or busy, your launch or fix waits.
Agencies cost more but bring design, development, copy, SEO and project management under one roof, plus continuity after launch. They make most sense when the website is your main source of leads or sales.
Questions to Ask Before You Sign
- Is the quote itemised, and what exactly is out of scope?
- Who writes the copy and who supplies the photos?
- Will I own the domain, hosting account, design files and code?
- How many revision rounds are included?
- Is basic SEO (titles, redirects, schema, speed) included?
- How is accessibility handled, and is AODA covered if we are in Ontario?
- What support is included after launch, and what does maintenance cost?
How TML Quotes a Website
Every TML website is quote-based. We start with a discovery call about your customers, goals, pages, content and integrations. We then send a written, itemised quote so you can see what each part costs and remove anything you do not need. Our published tiers show typical starting points, but the final number always comes from your scope, not a template.
For the wider budget picture, our Canadian SEO cost guide covers what it costs to bring traffic to the site once it is live.
Frequently Asked Questions
How much does a small business website cost in Canada?
As guidance, a 5–10 page brochure site usually costs about CAD 2,500–10,000, and a custom lead-generation site about CAD 8,000–30,000. Pages, custom design, copy and integrations move the price most. Our tiers are listed on the website pricing page.
How much does a Shopify store cost to build in Canada?
Theme-based stores often land around CAD 5,000–15,000, while custom themes, large catalogues or migrations can run CAD 15,000–60,000+. Budget separately for the Shopify plan, paid apps and payment fees.
Is a website cheaper in Edmonton or Calgary than in Toronto or Vancouver?
Alberta agency rates are often lower, but scope matters far more than the city. Bilingual content, AODA work or community-language pages add cost anywhere.
What ongoing costs come after a website launches?
Domain, hosting, licences, security updates, backups and content changes. Small business sites often spend roughly CAD 50–500 a month on hosting and maintenance combined.
How does TML quote a website project?
After a discovery call, we send a written, itemised quote. Nothing is bundled in that you cannot see.
Ready for a quote? Contact us with your city, the pages you need and any integrations, and we will book a discovery call.