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SaaSWe serve 39+ industries worldwide.
Free ConsultationBest E-Commerce Marketing Services.
Grow your online store. Scale your revenue.
We grow e-commerce brands with a full-funnel marketing approach. From acquiring new customers through Google Shopping and Meta Ads to converting them with optimised product pages, retaining them through email flows, and maximising their lifetime value — we manage the complete e-commerce growth engine.
By Raman Makkar • Founder & Chief SEO Strategist at TML Agency
Stores Grown
Avg Revenue Increase
E-Commerce Platforms
Client Retention
What We Offer
Our E-Commerce Marketing Agency Services in Canada.
Paid Acquisition
Google Shopping, Meta Ads, and Performance Max campaigns managed for maximum ROAS, with feed optimisation, audience building, and continuous creative testing to profitably acquire new customers at scale.
E-Commerce SEO
Product page optimisation, category SEO, technical fixes, and content marketing that builds sustainable organic traffic and reduces long-term customer acquisition costs from search.
Email & SMS Marketing
Revenue-driving automation flows and broadcast campaigns using Klaviyo or your existing platform — welcome series, abandoned cart, post-purchase, and retention sequences that compound in value over time.
Conversion Rate Optimisation
Data-driven product page, category page, and checkout optimisation using heatmaps, session recordings, and A/B testing to improve the percentage of visitors who complete a purchase.
Retention & Loyalty
Repeat purchase programs, loyalty scheme design and implementation, VIP customer programs, and win-back campaigns that maximise customer lifetime value from your existing customer base.
E-Commerce Analytics
Advanced GA4 setup, cohort analysis, LTV tracking, and multi-channel attribution reporting that gives you accurate visibility into unit economics and informs smarter budget allocation decisions.
Why Your Business Needs a E-Commerce Marketing Company.
E-commerce is one of the most competitive and complex marketing environments in digital — success requires excellence across multiple channels simultaneously, from paid acquisition and SEO to email retention and conversion optimisation. At TML Agen...
Our e-commerce marketing model is built around three phases of the customer lifecycle. Acquisition brings new customers to your store through Google Shopping, Meta Ads, SEO, influencer marketing, and affiliate programs. Conversion ensures those visit...
The businesses that win in e-commerce are those that optimise for customer lifetime value (LTV), not just first purchase ROAS. A customer acquired at a 2x first-purchase ROAS who buys three times over the next year delivers 6x total ROAS — but this...
E-Commerce Acquisition: Profitable Growth Across Paid and Organic Channels.
Google Shopping is the highest-converting paid acquisition channel for most e-commerce businesses because it shows product images, prices, and reviews in search results — filtering out window shoppers before they click, meaning the traffic you pay ...
Meta Ads (Facebook and Instagram) are essential for e-commerce brands in categories where visual appeal drives discovery and desire — fashion, beauty, home decor, food, and lifestyle products. The keys to profitable Meta acquisition for e-commerce ...
E-Commerce Conversion: Turning Traffic Into Revenue.
The industry-average e-commerce conversion rate is 1.5-3%. Our CRO work consistently pushes clients to 4-6%, with top performers reaching 8-12% in niches with strong brand trust and clear purchase intent. Every percentage point of conversion improvem...
Product page optimisation is the most impactful conversion lever for most stores. The essential elements of a high-converting product page include multiple high-resolution images from multiple angles, lifestyle photography showing the product in use,...
E-Commerce Retention: Maximising Customer Lifetime Value.
Acquiring a new customer costs 5-7 times more than retaining an existing one, yet most e-commerce brands invest the vast majority of their marketing budget in acquisition while neglecting retention. The businesses with the highest LTV-to-CAC ratios ...
Email marketing is the most cost-effective retention channel, delivering 42:1 average ROI. A complete e-commerce email retention program includes a post-purchase sequence that delivers order confirmation, shipping updates, product education content, ...
E-Commerce Analytics: Measuring What Actually Matters.
The metrics that matter most in e-commerce are: Customer Acquisition Cost (CAC) by channel, Customer Lifetime Value (LTV) by acquisition source and cohort, LTV:CAC ratio (healthy is 3:1 or above), Repeat Purchase Rate (what percentage of customers bu...
Cohort analysis is the most powerful analytical tool for understanding e-commerce health. By grouping customers by their first purchase month and tracking their purchasing behaviour over subsequent months, cohort analysis reveals whether customer qua...
Transparent Pricing
E-Commerce Marketing Services Pricing & Investment
E-commerce marketing at TML starts at $1,000/month for starter programs covering paid ads management, email flows, and reporting. Growth programs range from $2,000-$5,000/month including full acquisition channel management, CRO, and retention programs. Scale programs are custom-priced with dedicated account management. Ad spend budgets are separate. Free e-commerce audit available.
Get a Custom QuoteOur Process
How Our E-Commerce Marketing Expert Process Works.
Audit
Comprehensive review of your store's current performance across acquisition, conversion, retention, and analytics to identify the highest-impact growth opportunities.
Strategy
Build an integrated e-commerce growth strategy with channel mix, budget allocation, retention program design, and 90-day quick-win roadmap.
Implement
Set up campaigns, email flows, tracking, and analytics infrastructure across all channels with proper attribution and conversion measurement.
Optimise
Continuous testing and optimisation across all channels — creative testing in paid, content testing in email, A/B testing on-site — compounding performance month over month.
Scale
Expand budget in proven channels, launch new acquisition channels, and build retention programs that increase LTV as the customer base grows.
FAQ
E-Commerce Marketing Services — Questions Answered.
Our Creative Work
Brand Identity & Creative Work.
Water Bottle Branding
Water Bottle Branding
Fashion Shoes Editorial
Fashion Shoes Editorial
Real Estate Social
Real Estate Social
Travel App Design
Travel App Design
Brand Story Creative
Brand Story Creative
Minimalist Cans
Minimalist Cans
Back to School Campaign
Back to School Campaign
Podcast Social Grid
Podcast Social Grid
Productivity Tool
Productivity Tool
Colgate Creative
Colgate Creative
Lipstick Beauty Shoot
Lipstick Beauty Shoot
Character Cups
Character Cups
Social Story Design
Social Story Design
Handbag Sunset Shot
Handbag Sunset Shot
Travel Adventure Site
Travel Adventure Site
Denim Fashion Creative
Denim Fashion Creative
Cinematic Portrait
Cinematic Portrait
Moody Snack Packaging
Moody Snack Packaging
Instagram Lifestyle
Instagram Lifestyle
Minimal Brand Ad
Minimal Brand Ad
Weeknd Poster Design
Weeknd Poster Design
Creative Brand Design
Creative Brand Design
Ready to elevate your e-commerce marketing?
Let's discuss how our e-commerce marketing services can help grow your business.
Or email us at info@townmedialabs.ca
Services Related to E-Commerce Marketing
Google Ads
Expert Google Ads management that maximizes ROI and drives qualified traffic to your business. As a certified Google Partner agency in Edmonton, we build data-driven PPC campaigns with a proven track record of delivering high ROAS across search, display, and shopping networks for businesses throughout Canada.
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Expert Meta advertising management that drives real results on Facebook and Instagram. We create, optimise, and scale ad campaigns that generate leads, sales, and brand awareness through precision targeting and compelling creative.
Learn More →Email Marketing
Strategic email marketing services that nurture leads, retain customers, and drive revenue on autopilot. Our email marketing team in Edmonton designs, builds, and optimises email campaigns and automation flows that deliver an average 42:1 ROI for businesses across Canada and internationally.
Learn More →From Our Blog
E-Commerce Marketing Insights & Articles.
E-Commerce SEO: The Complete Guide to Ranking Your Online Store
Your online store deserves more organic traffic. This complete e-commerce SEO guide covers product pages, categories, technical SEO, and more.
Shopify vs WooCommerce: Which E-Commerce Platform Is Right for You?
Shopify vs WooCommerce compared on pricing, features, SEO, scalability, and ease of use. Honest breakdown to help you choose the right e-commerce platform.
Organic vs Paid Marketing: The Complete Guide to Choosing
Organic vs paid marketing compared on cost, speed, trust, and conversion quality. Includes a budget allocation framework for every business stage.
Industries We Serve
E-Commerce Marketing for Your Industry.
Florists & Flower Shops
Bloom online with a beautiful website and digital marketing strategy designed for florists. From e-commerce and local SEO to social media and Google Ads, we help flower shops attract more orders, build loyal customers, and stand out from wire services and big box competitors.
View Industry →Travel Agencies
Inspire wanderlust and book more trips with a stunning website and digital marketing strategy built for travel agencies and tour operators. From immersive web design and SEO to social media and content marketing, we help travel businesses thrive in the digital age.
View Industry →Spas & Massage Therapists
Attract more clients and fill your appointment book with digital marketing strategies designed for spas and massage therapists. From local SEO and Google Ads to beautiful web design and social media, we help wellness businesses create a calming online presence that converts.
View Industry →Available In