E-Commerce Marketing Services.

Google Shopping is the highest-converting paid acquisition channel for most e-commerce businesses because it shows product images, prices, and reviews in search results — filtering out window shoppers before they click, meaning the traffic you pay for is inherently more qualified. At TML, we optimise Google Merchant Center feeds at the SKU level, structure Shopping campaigns by product margin and conversion rate, and layer Performance Max campaigns over standard Shopping for maximum coverage. Our e-commerce clients on Google Shopping average 5-12x ROAS depending on product category and pricing competitiveness.

Meta Ads (Facebook and Instagram) are essential for e-commerce brands in categories where visual appeal drives discovery and desire — fashion, beauty, home decor, food, and lifestyle products. The keys to profitable Meta acquisition for e-commerce are: high-quality visual and video creative that stops the scroll and showcases the product compellingly, accurate custom audience creation from your customer lists and website visitors, and Advantage+ Shopping Campaigns that leverage Meta's AI for broad audience targeting. We also manage influencer and user-generated content (UGC) integration with paid social, using authentic creator content as high-performing ad creative.

E-commerce SEO is an often-underutilised acquisition channel that delivers sustainable low-cost traffic. The primary SEO opportunities for e-commerce are: product page optimisation targeting specific product search queries, category page SEO for broad category terms (which have the highest search volumes), blog content targeting informational queries that capture users earlier in the buying journey, and technical SEO ensuring product pages are crawled, indexed, and structured with proper product schema for rich search results. SEO traffic costs nothing per click and compounds in value over time, making it the highest-margin acquisition channel for established stores.

Acquiring a new customer costs 5-7 times more than retaining an existing one, yet most e-commerce brands invest the vast majority of their marketing budget in acquisition while neglecting retention. The businesses with the highest LTV-to-CAC ratios — and therefore the most sustainable unit economics — invest heavily in retention programs that ensure every acquired customer buys again, spends more per transaction over time, and refers new customers.

Email marketing is the most cost-effective retention channel, delivering 42:1 average ROI. A complete e-commerce email retention program includes a post-purchase sequence that delivers order confirmation, shipping updates, product education content, and a review request; a replenishment reminder sequence for consumable products; a cross-sell sequence recommending complementary products based on purchase history; a win-back sequence for customers who have not purchased in 60-90 days; and a VIP program delivering exclusive benefits and early access to top customers by lifetime value.

Loyalty programs are the structural retention tool for stores with competitive pricing where differentiation is otherwise difficult. A points-based loyalty program increases repeat purchase rates by 20-30% and average order value by 15-25% on average — because customers are motivated to accumulate points and redeem rewards. We design and implement loyalty programs in Shopify (using LoyaltyLion or Smile.io) and WooCommerce that are simple enough to understand at a glance but compelling enough to change purchasing behaviour. The key is making the value proposition of the loyalty program genuinely attractive — not a token 1% cashback, but meaningful rewards that create real incentive for repeat purchase.