
Meta AdsFacebook & Instagram Advertising
Looking for a Facebook ads agency? TML manages Meta advertising on Facebook and Instagram so it produces leads and sales, not just reach. As a Meta ads agency we handle audience strategy, in-house ad creative, Pixel and Conversions API tracking, and weekly optimisation for e-commerce and service businesses.
Trusted by 500+ brands since 2010

Our Process
How we deliver Meta Ads
- 01
Audit
Review your current Meta presence, pixel setup, audience data, and past campaign performance
- 02
Strategy
Develop a full-funnel campaign plan with targeting, creative direction, and budget allocation
- 03
Create
Produce ad creatives and copy variations optimised for each placement and audience segment
- 04
Launch & Test
Launch campaigns with structured A/B tests to rapidly identify top-performing combinations
- 05
Optimise & Scale
Continuously optimise based on data and scale winning campaigns for maximum growth
What's Included
What our Meta Ads covers
Campaign Strategy
Full-funnel campaign architecture across awareness, consideration, and conversion objectives
Audience Targeting
Precision audience building using Custom Audiences, Lookalikes, interest targeting
Ad Creative Production
Scroll-stopping static, video, carousel, and Stories ad creatives designed and produced by our in-house team to…
A/B Testing
Systematic testing of audiences, creatives, copy, and placements to identify winning combinations and continuously improve performance
Retargeting Campaigns
Strategic retargeting sequences that re-engage website visitors, cart abandoners
Performance Reporting
Transparent weekly and monthly reports with clear metrics on spend, reach, conversions, ROAS

Selected Work
Work from our Meta Ads team





Meta Ads Guide
A deeper look
TML's Meta Ads service covers account and Pixel audits, audience and offer strategy, static, carousel and video creative, campaign build, testing and scaling across Facebook, Instagram and Messenger. Expect early data in week one and a clear scaling plan by day 30.
Read the full breakdownShow less
What a Facebook advertising agency does, and what to expect
A Facebook advertising agency plans, builds and manages campaigns across Meta's placements: the Facebook and Instagram feeds, Stories, Reels, Messenger and the Audience Network. The work covers objective and offer strategy, audience setup, creative production, campaign structure, tracking and ongoing optimisation. The aim is a measurable result, whether that is purchases, leads or booked calls.
Tracking comes first. Meta's algorithm optimises towards the events it can see, so we set up the Pixel and the Conversions API, verify your domain, and configure the events that matter. Without reliable tracking, even good creative cannot be optimised properly.
Creative is now the biggest lever on Meta. Broad targeting and Advantage+ campaigns put more weight on the ad itself, so we test hooks, formats, offers and user-generated styles in structured rounds and replace fatigued ads before performance slips. Landing pages are reviewed alongside the ads, because a mismatch between the ad's promise and the page is a common reason campaigns stall.
Reporting focuses on outcomes: cost per lead or purchase, return on ad spend, and how Meta performance compares with your other channels. You keep ownership of your ad account and Business Manager throughout.
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350+ reviews
across 2 locations
What Our Clients Say.
02/Awards & partnerships
Awards from the industry. Trust from the platforms.
& certifications
FAQ
Common questions
Is there a minimum ad spend for Meta?
There is no fixed minimum. You need enough spend for Meta's algorithm to exit the learning phase on your main conversion event, which depends on your industry and cost per result. We suggest a testing budget after reviewing your account and offer.
Do you handle creative production?
Yes, our in-house design and video team creates all ad creatives — static, video, carousel, and Stories formats included in our management fee.
How quickly can I expect results?
Initial data comes within the first week. Most campaigns are optimised within 2-4 weeks, with consistent scaling from month 2 onwards.
We've already spent money on Meta ads and got poor results. Why would working with TML be different?
Usually when we audit a self-managed or poorly managed Meta account, we find the same three problems: ad creative that doesn't stop the scroll, audiences that are either too broad or too narrow, and landing pages that don't match the promise the ad made. Fix all three and the campaign almost always turns profitable.
How do you structure campaigns for a business that sells both locally in Chandigarh and ships nationally?
We run them as separate campaign structures with different messaging, creative, and audience signals. Local campaigns for Chandigarh can use tight geo-targeting with offers that reference local context — walk-ins, same-day delivery, local landmarks. National campaigns need broader trust-building creative and shipping reassurance. Mixing these into one campaign wastes budget because Meta can't optimise for two different customer journeys simultaneously. Separation also gives you clean performance data so you know whether your local or national audience is converting better and where to put more money.
What should I expect in the first 30 days of working with you on Meta ads?
Week one: account audit, Pixel health check, audience setup, and creative production kicks off. Week two: campaigns launch in learning phase — we set realistic expectations here, the algorithm needs data before it delivers consistent results. Weeks three and four: we're out of learning, analysing early signals, cutting non-performing ad sets, doubling down on what's working, and making creative iterations. By day 30 we'll have a clear picture of your best-performing audiences and a scaling plan for month two. You'll get a proper report, not a spreadsheet dump — a readable explanation of what happened and what we're doing next.

Get a Quote
Talk to a Meta Ads strategist
Tell us about your goals — we'll reply within one business day.
Ready to grow your business?
Let's talk about what Meta Ads can do for your brand. Free consultation, no obligations.

Talk to a strategist
Free 30-minute call. No obligations. Just answers.
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