How a Calgary Accounting Firm Doubled Monthly Consultation Requests.
Client: A Calgary accounting and advisory firm
Results
Online consultation requests doubled in 8 months
Local accounting and advisory keywords in top 3 positions
Growth in organic website traffic
Cost per booked consultation from paid channel
The Challenge
Two decades of reputation and referrals, but minimal online presence. Website ranked for almost no keywords. No Google Ads. No content. Losing prospective clients to firms that invested in digital.
Our Solution
Local SEO overhaul, service-specific content targeting tax and advisory queries, Google Ads for high-value seasonal services (corporate tax, estate planning), and Google Business Profile optimisation.
We had been relying on referrals for 20 years. Now prospective clients find us on Google and arrive already trusting us from the content they've read.
Full Story
The Challenge
Twenty years of strong client relationships had built this Calgary firm a solid reputation — but almost entirely offline. When prospective clients searched for accounting or advisory services online, the firm wasn't there. A competitor with a fraction of the experience but a well-optimised website was capturing inquiries the firm never knew they were missing.
Our Approach
We built the digital infrastructure from scratch. Service pages for each specialty — corporate tax, bookkeeping, estate planning, HST registration — were built with Calgary-specific content and structured for local ranking. A content programme targeting the questions prospective clients actually search before hiring an accountant ("Can I deduct home office expenses in Alberta?", "When is HST due for small business?") positioned the firm as a genuinely useful resource.
Google Ads captured high-intent seasonal demand during corporate tax season and estate planning review periods, when prospective clients are actively looking to engage a firm. Call-only ads during business hours maximised direct consultation bookings.
A review generation system — simple post-engagement requests via email — grew the firm's Google review count from 12 to 55+ over eight months, materially improving local map pack positioning.
Results
Monthly consultation requests doubled. The firm reached top-3 local rankings for 30+ accounting keywords. Organic traffic grew 280%. Google Ads delivered booked consultations at CAD $65 per conversion — well within profitable range for a professional services engagement.
The Challenge
- Website ranking for fewer than 5 local accounting keywords — invisible to prospective clients searching online
- No content strategy — website was a static firm overview with no SEO value
- Google Business Profile incomplete — no service descriptions, few reviews, generic photos
- Seasonal demand spikes (tax season) not being captured via Google Ads
What We Did
- Local SEO: service pages built for corporate tax, bookkeeping, estate planning, HST filing — all geo-targeted to Calgary
- Content: 30+ articles targeting Calgary tax and accounting queries — 'small business tax deductions Alberta', 'HST registration Calgary'
- GBP optimised: service list, professional photos, review generation system deployed post-client
- Google Ads: seasonal campaigns for corporate tax filing and estate planning consultation — call-only format during peak periods
Service Mix
By the Numbers
| Metric | Before | After | Δ |
|---|---|---|---|
| Monthly consultation requests | <15 | 30+ | +100% |
| Local keyword rankings (top 3) | <5 | 30+ | +500% |
| Organic traffic | baseline | +280% | +280% |
| Google reviews | ~12 | 55+ | +43 reviews |
How It Unfolded
Keyword research; service page architecture; GBP audit
Service pages live; GBP optimised; review requests launched
Content publishing begins (4 articles/month); Google Ads launched for tax season
Local rankings improve for 15+ keywords; consultation requests up 50%
30+ top-3 local rankings; consultation requests doubled
Typical Outcome Ranges
Frequently Asked Questions
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