Influencer MarketingAuthentic Brand Partnerships
Influencer marketing agency services that put your product in front of audiences who already trust the creator recommending it. TML finds and vets creators using audience data, handles briefs, contracts, usage rights and disclosure, and tracks results back to sales and sign-ups.
Trusted by 500+ brands since 2010
Our Process
How we deliver influencer marketing
- 01
Strategy
Define campaign objectives, target audience, creator tier mix, platform focus, and success metrics
- 02
Discovery
Identify and vet creators using data tools and manual evaluation to build a shortlist of ideal…
- 03
Outreach
Conduct professional outreach, negotiate rates, and finalise contracts with selected creators
- 04
Brief & Create
Provide detailed creative briefs, review content drafts, and approve final pieces for publishing
- 05
Measure
Track campaign performance with UTM links and discount codes, and deliver comprehensive post-campaign reporting
What's Included
What our influencer marketing covers
Influencer Discovery & Vetting
Data-driven creator identification using audience authenticity analysis, demographic alignment, and engagement quality scoring across Instagram, YouTube
Campaign Strategy
Complete campaign planning including platform selection, creator tier mix, content format strategy, messaging frameworks
Outreach & Negotiation
Professional outreach, rate negotiation, and contract management to secure the best partnerships at fair market rates…
Creative Briefing
Detailed, creator-friendly briefs that communicate your brand requirements clearly while giving creators the creative freedom to…
Content Review & Approvals
Structured content review workflow ensuring brand safety, advertising standards compliance
Performance Reporting
Comprehensive post-campaign analytics with reach, engagement, traffic attribution, conversion tracking, EMV calculation
Selected Work
Work from our influencer marketing team
Influencer Marketing Guide
A deeper look
TML's influencer marketing service covers campaign strategy, creator discovery and vetting on real audience data, outreach and contracts, creative briefs, content review, usage rights, creator payments and post-campaign reporting across Instagram, YouTube and LinkedIn. Creator fees are passed through at cost.
Read the full breakdownShow less
Choosing the Right Influencers: Data Over Follower Counts
The most common influencer marketing mistake is selecting creators based on follower count alone. A creator with a very large but low-engagement, fake-heavy audience will underperform a creator with a smaller audience that genuinely trusts their recommendations. At TML, we evaluate influencers across seven criteria: real audience size (removing estimated fake followers), engagement rate versus category benchmarks, audience demographic alignment with your target customer, content quality and brand safety, past brand partnership performance, platform algorithm standing, and cost per engaged impression.
We use a combination of tools — Social Blade for growth pattern analysis, HypeAuditor for fake follower detection, Creator.co for demographic data, and Brandwatch for sentiment analysis — alongside manual evaluation of recent content and comment quality. Red flags we screen for include sudden follower spikes (indicating purchased followers), generic, low-effort comment patterns (indicating engagement pods), dramatic engagement rate fluctuations, and audience geographic mismatches for brands targeting specific regions.
Creator tier selection depends on your campaign objectives. Mega-influencers deliver massive reach and brand association for awareness campaigns but at premium cost and lower engagement rates. Macro-influencers balance reach with credibility. Micro-influencers typically deliver the highest engagement rates and the strongest purchase intent among their audiences — they are perceived as friends rather than celebrities, which drives genuine product consideration. Nano-influencers are most effective for hyper-local campaigns or brands targeting very specific niches where these creators have deep authority.
Campaign Structure: From Brief to Published Content
A well-structured influencer brief is the difference between content that resonates and content that misses the mark. Our briefs provide creators with clear context about your brand's values and positioning, the specific campaign message and key talking points, mandatory disclosures (required by advertising standards guidelines), content format requirements (story frames, reel duration, YouTube integration type), and visual references — but critically, we leave creative execution to the creator. Overly prescriptive briefs produce robotic, inauthentic content that audiences recognise and tune out. The best influencer content feels native to the creator's style.
Content approval workflows are essential for brand safety without stifling authenticity. We recommend a two-step review: first reviewing the content concept or script before production to catch any fundamental misalignments early, then reviewing final content before publishing for factual accuracy, brand guideline compliance, and disclosure verification. Most creators respond well to this process when it is communicated with respect for their creative autonomy. We manage all review communication on behalf of brands, maintaining professional creator relationships throughout.
Usage rights negotiation is often overlooked but critical for maximising campaign value. Standard influencer agreements typically cover the creator's platform for a defined time period. But if you want to use influencer content in your own paid social ads, website, or out-of-home advertising, you need explicit usage rights negotiated upfront. Repurposing high-performing influencer content as paid social ads (known as influencer whitelisting or darkposting) is one of the highest-performing paid social strategies available — and it starts with the right contract terms.
Measuring Influencer Marketing ROI
Measuring influencer marketing ROI requires tracking beyond reach and impressions. We use unique discount codes and UTM-tagged links for every influencer to attribute website traffic, sign-ups, and sales directly to each creator. For awareness campaigns, we measure reach, video views, and story views alongside brand lift surveys that quantify changes in brand awareness and purchase intent. For conversion campaigns, we track cost per click, cost per acquisition, and return on spend compared against other paid channels.
Earned media value (EMV) is a secondary metric we track — it estimates what it would have cost to generate the same content impressions through paid advertising. While not a direct revenue measure, EMV contextualises the value of influencer-generated content and helps justify campaign investment to stakeholders who are accustomed to paid media CPM comparisons, even before counting direct conversion revenue.
Long-term influencer relationship metrics are also important. Repeat campaign performance, audience sentiment analysis, and brand mention tracking over time show whether influencer partnerships are building genuine brand affinity or merely generating one-time spikes. Our reporting includes post-campaign tracking over the following months to capture the full tail of influencer content performance, since Instagram Reels and YouTube videos continue generating views and referrals long after publication.
How an influencer marketing agency runs a campaign
An influencer agency manages the whole partnership so your team does not have to. That starts with discovery and vetting: checking a creator's audience location, age, interests and engagement quality, and screening for fake followers or brand-safety issues. Follower count alone is a poor guide; smaller creators with closely matched audiences often deliver better results.
Next come briefs and agreements. A good brief explains the product, key messages and required disclosures while leaving the creator room to speak in their own voice. Contracts cover deliverables, timelines, usage rights for reposting or ads, and payment. Advertising rules in Canada, the UK, the US and Australia all require paid or gifted posts to be clearly disclosed, so disclosure is built in from the start.
Measurement closes the loop. Unique links, discount codes and post-campaign surveys connect creator content to traffic, sign-ups and sales, alongside reach and engagement. Strong creator content can also be licensed for paid social, which often extends its value well beyond the original post.
Verified Google Reviews
350+ reviews
across 2 locations
What Our Clients Say.
02/Awards & partnerships
Awards from the industry. Trust from the platforms.
& certifications
Top GenAI Company
Clutch · 2026 leader
Google Ads
Performance & search
Red Herring Winner
Top 100 Asia
Microsoft
Cloud & enterprise
Shopify
Commerce builds
Flutter Service Award
App development excellence
WordPress
CMS & enterprise web
ChatGPT
AI workflow partner
Top Clutch · App Dev
Verified industry leader
Gemini
Google AI partner
Google Cloud
Infra & data
Bing Ads
Microsoft advertising
FAQ
Common questions
How do you ensure influencer content is authentic?
We select creators based on genuine audience alignment, provide briefs that allow creative freedom and avoid over-scripting. The best influencer content feels native to the creator, and we brief accordingly.
Do you handle the payment to influencers?
Yes. We manage all creator payments including invoicing, GST compliance and timely disbursement. Creator fees are fully transparent and passed through at cost.
How do you measure campaign results?
We use unique discount codes, UTM-tagged links and post-campaign surveys to attribute traffic, sign-ups and sales to each creator, alongside reach, engagement and earned media value.
What platforms do you manage campaigns on?
Primarily Instagram and YouTube, plus LinkedIn for B2B campaigns, X for tech and finance audiences, and newer formats such as Threads and LinkedIn newsletters where your audience is there.
Can you run ongoing influencer programmes?
Yes. We build always-on programmes with retained creator partnerships that deliver consistent brand exposure and content production, and that usually negotiate better than one-off campaigns.
How is an influencer campaign scoped?
We start with a free consultation to agree objectives, audience and platforms. We then propose a creator mix by tier and count, with management and creator compensation shown as separate lines so you can see exactly where the investment goes before anything is booked.
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