Short answer: You cannot upload a song directly to Instagram. You release it through a music distributor that supports Facebook/Instagram, and once delivered it appears in Instagram's music library for use in Reels, Stories and posts. Delivery to Instagram typically takes 3-7 business days.
Can You Upload Songs Directly to Instagram?
No, you cannot upload music directly to Instagram. Instagram doesn't allow artists to upload songs to their music library directly. Instead, you need to use a music distribution service that delivers your song to Instagram/Facebook's music library.
Once your song is in Instagram's library, anyone can use it in their Reels, Stories, and posts — which is exactly what you want for promotion.
Step-by-Step: How to Get Your Song on Instagram
Step 1: Choose a Music Distributor
You need a distributor that supports Facebook/Instagram as a platform. Here are the best options:
The figures in this post are market ranges, not TML prices. We quote every business individually: get a quote.
| Distributor | Price | Instagram Support |
|---|---|---|
| DistroKid | $22.99/year | Yes (included) |
| TuneCore | Free plan available | Yes (included) |
| Amuse | Free | Yes (included) |
| RouteNote | Free plan available | Yes (included) |
| CD Baby | $9.95/single | Yes (included) |
| United Masters | Free plan available | Yes (included) |
| Ditto Music | From ₹1,500/year | Yes (included) |
Step 2: Upload Your Song to the Distributor
When uploading, make sure:
- Audio file — WAV or FLAC format (highest quality)
- Cover art — 3000x3000 pixels, JPG or PNG
- Song title — Spelled correctly (this is how people will search for it)
- Artist name — Matches your Instagram handle for easy discovery
- Genre and mood tags — Helps Instagram categorise your music
Step 3: Select Facebook/Instagram as a Distribution Platform
This is the critical step. When choosing distribution platforms, make sure "Facebook/Instagram" or "Facebook & Instagram Music" is checked. Some distributors have this enabled by default; others require you to select it manually.
In DistroKid: Go to your upload settings and ensure "Instagram/Facebook" is toggled ON.
In TuneCore: Facebook/Instagram is included in all plans automatically.
In Amuse: Instagram is included by default in distribution.
Step 4: Wait for Delivery
After uploading, your song typically takes:
- 2-5 business days to appear on Spotify and Apple Music
- 3-7 business days to appear on Instagram's music library
- Up to 14 days in some cases (especially for new accounts)
Step 5: Verify Your Song Is on Instagram
To check if your song is live:
- Open Instagram and tap + (Create)
- Select Reel
- Tap the Music icon
- Search for your song title or artist name
- If it appears, you're live! Anyone can now use your song.
Troubleshooting: Song Not Appearing on Instagram
If your song isn't showing up after 7 days, try these fixes:
1. Check Your Distributor Dashboard
Verify that the release status shows "Live" or "Delivered" for Facebook/Instagram specifically.
2. Check Your Song Title
Instagram's search can be finicky. Try searching by:
- Exact song title
- Artist name only
- First few words of the title
3. Geographic Restrictions
Some songs may be restricted in certain countries due to licensing. Check your distributor's territory settings and ensure all countries are selected.
4. Explicit Content Flag
Songs marked as explicit may have limited availability in some regions. Releasing a clean version ensures wider availability.
5. Contact Your Distributor
If nothing works, contact your distributor's support team. They can check the delivery status with Facebook/Instagram directly.
How to Use Your Song in Instagram Reels
Once your song is in the library:
- Open Instagram → tap + → Reel
- Tap the Music note icon
- Search for your song
- Select the section of the song you want (drag the waveform)
- Record or upload your video
- Post with relevant hashtags and captions
Pro tip: When you use your own song in a Reel, other users can tap on the audio and use it too — this is how songs go viral on Instagram.
How to Use Your Song in Instagram Stories
- Open Instagram → swipe right to Stories
- Take a photo or video (or upload one)
- Tap the Sticker icon → select Music sticker
- Search for your song
- Choose the clip and display option (lyrics, cover art, etc.)
- Post your Story
Frequently Asked Questions About Uploading Songs to Instagram
Is it free to upload my song to Instagram?
If you use a free distributor like Amuse or RouteNote, yes — it's completely free. Paid distributors like DistroKid charge an annual fee but offer faster delivery.
Do I earn money when people use my song on Instagram?
Yes! When your song is used in Reels and Stories, you earn royalties through Facebook/Instagram's music licensing program. Earnings are paid through your distributor.
Can I upload a cover song to Instagram?
You need a mechanical license to distribute cover songs. Services like DistroKid Cover Song Licenses or Easy Song Licensing can help. Without a license, your song may be removed.
Can I upload just an audio clip or snippet?
Distributors typically require a full song (minimum 30 seconds). You can't upload short clips directly. However, when using it in Reels, you can select any 15-60 second section.
Final Thoughts on Uploading Songs to Instagram
Getting your song on Instagram is a simple 5-step process: choose a distributor, upload your song, select Facebook/Instagram, wait for delivery, and verify it's live. Once it's in the library, the real work begins — creating Reels, engaging your audience, and making your song trend.
Need help with your music release strategy? TML Agency helps artists plan and execute music launches →