How an Austin Healthcare Clinic Grew Patient Volume 2.5x via Google Ads.
Client: An Austin healthcare clinic
Results
Monthly new patients grew 2.5x vs pre-campaign baseline
Reduction in cost to acquire a new patient
All phone conversions now measured (was 0%)
Average conversion rate across service-specific landing pages
The Challenge
Two failed Google Ads experiments with the same root cause: no tracking, no dedicated landing pages, poor keyword discipline. New patients were not growing despite ad spend. The clinic needed a system, not a campaign.
Our Solution
Full Google Ads rebuild with healthcare-appropriate keyword segmentation, HIPAA-compliant call tracking, dedicated landing pages per service line, and local SEO running alongside to reduce long-term paid dependency.
We had written off Google Ads after two bad experiences. TML showed us what it looks like when it's done right.
Full Story
The Challenge
This Austin clinic had been burned by Google Ads twice. In both cases, the same mistakes: homepage as landing page, broad-match keywords, no call tracking. The campaigns looked active but delivered no measurable patients. By the time they contacted TML, the practice manager was skeptical that Google Ads could work at all for their clinic.
Our Approach
We started by establishing measurement. Healthcare conversions happen primarily by phone, not web form — so HIPAA-compliant call tracking with dynamic number insertion was the first priority. For the first time, the clinic had visibility into which keywords, ads, and landing pages were generating actual appointment calls.
The campaign structure was rebuilt around service lines: primary care, annual physicals, same-day appointments, and wellness services. Each had a dedicated landing page with service-appropriate messaging, the clinic's insurance accepted list, a same-day availability callout (a key differentiator), and a short booking form above the fold.
A negative keyword list of 200+ terms — 'free clinic', 'healthcare jobs', 'medical school', 'urgent care salary' — blocked the irrelevant searches that had burned previous budgets.
Local SEO ran in parallel: the Google Business Profile was fully optimised, neighbourhood-specific service pages were built, and a post-appointment review request system was deployed.
Results
New patient volume grew 2.5x in seven months. Cost per new patient fell 55%. Landing pages converted at 9.2% — more than 6x the homepage baseline. The clinic now has consistent appointment slot fill rates and a local SEO presence that is reducing paid dependency quarter by quarter.
The Challenge
- Two previous Google Ads attempts: both abandoned after months of spend with no measurable new patients
- Homepage used as the landing page for all ads — no service-specific messaging
- No call tracking — calls are the primary conversion for healthcare, and they were invisible
- Broad-match keywords triggering for 'free clinic', 'healthcare jobs', 'medical school Austin'
What We Did
- Full account rebuild: tightly themed ad groups per service (primary care, annual physicals, same-day appointments, wellness)
- HIPAA-compliant call tracking with dynamic number insertion — all calls now measured and recorded
- Dedicated landing pages per service: trust signals, insurance accepted list, same-day availability callout, frictionless booking form
- Negative keyword list of 200+ terms blocking irrelevant searches
- Local SEO: GBP optimisation, neighbourhood-specific service pages, review generation post-appointment
Service Mix
By the Numbers
| Metric | Before | After | Δ |
|---|---|---|---|
| Monthly new patients | baseline | 2.5x | +150% |
| Cost per new patient | high / unmeasured | -55% | -55% |
| Landing page conversion rate | ~1.5% (homepage) | 9.2% | +7.7pp |
| Phone calls tracked | 0% | 100% | — |
How It Unfolded
Account audit; keyword research; call tracking setup; landing page design
Rebuilt campaigns live; landing pages launched; call tracking active
First month of clean data; CPL drops 30% from optimisation
Appointment slots start filling consistently
Local SEO GBP optimisation complete; organic calls increasing
New patient volume at 2.5x baseline; CPL down 55%
Typical Outcome Ranges
Frequently Asked Questions
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