Website DevelopmentFast, Modern, Conversion-Ready

Why Website Speed Matters More Than Design in 2026

A one-second delay in page load time reduces conversions by 7% and increases bounce rate by 11%, according to Google's own research. In 2026, Core Web Vitals are not just an SEO ranking factor — they directly determine whether a visitor stays on your site or hits the back button. The threshold for Largest Contentful Paint (LCP) is 2.5 seconds, and for Interaction to Next Paint (INP) it is 200 milliseconds.

At TML, performance is baked into our development process, not bolted on after launch. We build with Next.js and React, which enable server-side rendering, automatic code splitting, and image optimisation out of the box. Our standard build achieves LCP under 1.5 seconds, INP under 100 milliseconds, and perfect CLS scores. We use Cloudflare or Vercel edge networks to serve content from the nearest server to your visitors — whether they are in Chandigarh, Dubai, London, or Sydney.

The business impact of speed is measurable and significant. A real estate client in Chandigarh reduced their bounce rate from 68% to 31% after we rebuilt their property listing site with lazy-loaded images, optimised search filters, and server-side rendering. Speed is not a technical nicety — it is a revenue lever.

WordPress vs Next.js vs Shopify: Choosing the Right Platform

We build WordPress sites with lightweight themes (GeneratePress or Kadence), essential plugins only, and proper caching/CDN configuration to avoid the bloated, slow WordPress sites that give the platform a bad reputation. Best for: blogs, news sites, small business websites, directories, and membership sites.

Next.js (React-based) is our recommendation for businesses where performance, scalability, and custom functionality matter. It delivers significantly faster page loads through server-side rendering and static generation, supports complex interactive features, and scales effortlessly from 100 to 10 million monthly visitors. The trade-off is higher development cost and the need for developer involvement for content changes (unless paired with a headless CMS like Sanity or Strapi). Best for: SaaS products, high-traffic corporate sites, custom web applications, and businesses prioritising SEO and speed.

Shopify is purpose-built for e-commerce and handles product management, inventory, payments, and shipping out of the box. It is the fastest path to a functional online store, with thousands of apps for extending functionality. The limitation is customisation — you are working within Shopify's framework, and highly custom designs or features may require workarounds. For businesses selling physical products with standard e-commerce needs, Shopify is often the most cost-effective choice. Best for: product-based businesses, D2C brands, and retailers.

E-Commerce Website Development: What It Actually Costs

This includes responsive design customisation, product upload, basic SEO setup, and training on managing your store. It is suitable for businesses just entering e-commerce or those with straightforward product catalogues.

This tier is where most growing D2C brands and established retailers land. We typically recommend Shopify Plus or a custom WooCommerce build at this level, depending on your specific integration requirements and growth trajectory.

These projects involve dedicated project managers, phased delivery over 3–6 months, and extensive testing. We provide transparent, itemised quotes for every project so you know exactly what you are paying for at each stage.

Website Maintenance: The Hidden Cost of Ignoring Your Site

An unmaintained website is a security liability. We have cleaned up dozens of hacked sites for businesses who came to us after their hosting provider suspended their account or Google flagged their site as dangerous.

Beyond security, websites degrade in performance over time. Database tables bloat, plugins conflict after updates, image libraries grow without optimisation, and SSL certificates expire. A website that loaded in 2 seconds at launch can slow to 5+ seconds within a year without active maintenance. Our maintenance plans include weekly backups, monthly software updates with staging environment testing, uptime monitoring, quarterly performance audits, and priority support for any issues that arise.

For businesses relying on their website for lead generation or e-commerce revenue, downtime has a direct financial cost.

Custom software and web application development

Some businesses need more than a marketing website: a client portal, a booking or quoting tool, an internal dashboard, or a web application that connects to existing systems. Custom web application development covers planning the requirements, designing the user flows, building the front end and back end, integrating with CRMs, payment providers or ERPs, and testing before launch.

We build custom web applications on modern frameworks such as Next.js and React, with clear scoping before any build starts. Projects run in short phases with working software reviewed at each step, so you can adjust priorities as you learn. After launch, we maintain and extend the application, keeping security updates, performance and integrations under control.