checklistSEO
50-Point Technical SEO Audit Checklist
A structured, 50-point checklist that walks you through every layer of a technical SEO audit — crawlability, indexing, Core Web Vitals, structured data, and more.
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Free Marketing Resources.
Thirty templates, checklists, and guides built from actual TML client work — not pulled from a blog post. We use these in-house every week. SEO, Google Ads, branding, and content strategy: take what you need, no email required. If a resource feels thin for your situation, the contact link at the bottom goes straight to a senior strategist.
30Free resources
6Categories
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SEO
6 resourcestemplateSEO
Keyword Mapping Spreadsheet
An Excel template for organising keyword research into page-level assignments, search intent buckets, and priority tiers — so nothing gets lost between research and execution.
checklistSEO
On-Page SEO Checklist
A per-page optimisation checklist covering title tags, headers, content, internal links, images, and schema — ready to hand to a writer or use in a content review.
templateSEO
Backlink Monitoring Spreadsheet
Track every backlink you build or earn — with columns for domain authority, anchor text, status, and follow-up dates — so your link-building effort doesn't leak.
guideSEO
Core Web Vitals Fix Guide
A practical fix guide for LCP, CLS, and INP — with specific code patterns, hosting settings, and tool recommendations to move each metric from red to green.
checklistSEO
Local SEO Launch Checklist
Everything a local business needs to set up before expecting to rank — Google Business Profile, NAP consistency, citations, reviews, and local schema.
Google Ads
4 resourceschecklistGoogle Ads
Google Ads Pre-Launch Checklist
A 30-point readiness checklist for Google Ads campaigns — covering account structure, tracking, ad copy, bidding, and compliance — to prevent costly launch mistakes.
templateGoogle Ads
Google Ads Monthly Budget Tracker
A monthly budget planning and pacing spreadsheet for Google Ads — track spend by campaign, monitor daily pacing, and forecast month-end totals without leaving Excel.
swipe-fileGoogle Ads
500+ Universal Negative Keywords List
A ready-to-import CSV of 500+ negative keywords that apply to almost every B2B and B2C Google Ads account — covering job seekers, students, competitors, and DIY intent.
templateGoogle Ads
Google Merchant Center Feed Template
A correctly structured CSV template for Google Merchant Center product feeds — with all required and key optional attributes pre-labelled and validated.
Branding
4 resourcesworksheetBranding
Brand Positioning Canvas
A one-page Strategyzer-style canvas for defining brand positioning — target audience, category, differentiation, proof points, and brand promise — in a single workshop session.
worksheetBranding
Brand Voice Worksheet
A fill-in-the-blank worksheet for defining brand tone and voice — with personality sliders, do/don't examples, and channel-specific guidance for consistent communication.
checklistBranding
Brand Launch Checklist
A pre- and post-launch checklist for new brand rollouts — covering asset delivery, internal alignment, digital touchpoints, and announcement coordination.
templateBranding
Visual Identity Moodboard Template
A Notion-based moodboard template for collecting and presenting visual direction — colours, typography, photography style, and competitive references — before design begins.
Social Media
4 resourcestemplateSocial Media
90-Day Social Media Content Calendar
A 90-day content calendar in Excel covering four platforms — Instagram, LinkedIn, Facebook, and X — with post format, caption, visuals, and publish-date columns.
checklistSocial Media
Instagram Profile Audit Checklist
A structured audit of an Instagram profile — bio, highlights, grid consistency, posting frequency, engagement rate, and growth trends — with a scoring framework.
templateSocial Media
Social Media Style Guide Template
A fill-in template for documenting social media voice, visual rules, hashtag strategy, response guidelines, and platform-specific posting standards for your brand.
templateSocial Media
Influencer Outreach Brief Template
A structured brief template for influencer campaigns — covering brand background, campaign objectives, content requirements, deliverables, and payment terms.
Content
4 resourcestemplateContent
Quarterly Editorial Calendar
A Notion-based quarterly editorial calendar for content teams — with article briefs, status tracking, owner assignment, and publication date columns across channels.
templateContent
SEO Content Brief Template
A writer-ready content brief template covering target keyword, search intent, outline, word count, internal links, and competitor references — built for SEO-first blog posts.
templateContent
Content Audit Spreadsheet
An Excel template for auditing existing content — score each URL on traffic, engagement, keyword coverage, and quality, then assign an action: keep, update, merge, or remove.
templateContent
Topic Cluster & Pillar Page Outline Template
A Google Doc template for planning a pillar page and its cluster content — mapping subtopics, internal links, keyword assignments, and content gaps in one document.
Web Dev
3 resourceschecklistWeb Dev
80-Point Website Pre-Launch QA Checklist
An 80-point quality assurance checklist for website launches — covering design, functionality, content, SEO, performance, security, and analytics setup.
checklistWeb Dev
Shopify Store Launch Readiness Checklist
A complete pre-launch checklist for Shopify stores — covering store settings, payments, shipping, product pages, SEO, and analytics before your first sale.
guideWeb Dev
Core Web Vitals Code Fix Reference
A developer-focused PDF with copy-paste code snippets and configuration patterns for fixing LCP, CLS, and INP — covering images, fonts, JavaScript, and server settings.
Strategy
3 resourcestemplateStrategy
Annual Marketing Budget Planner
An Excel budget planner for allocating, tracking, and forecasting annual marketing spend across channels — with monthly pacing, variance tracking, and channel ROI comparison.
worksheetStrategy
Ideal Customer Profile (ICP) Worksheet
A structured worksheet for defining your Ideal Customer Profile — firmographics, pain points, buying triggers, objections, and decision criteria — with a scoring matrix for evaluating leads.
templateStrategy
Go-to-Market Launch Plan Template
A structured Google Doc for planning a product or service launch — covering positioning, audience, channel plan, messaging, launch timeline, and success metrics.
General
2 resourcesguideGeneral
Agency vs. Freelancer Decision Framework
A side-by-side comparison guide for businesses deciding between a marketing agency and a freelancer — covering cost, capacity, specialisation, accountability, and fit by business stage.
templateGeneral
Monthly Marketing Report Template
A professional client-facing monthly report template covering traffic, leads, channel performance, and next-month priorities — structured for clarity, not data dumps.
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Need a custom strategy?
Templates take you 80% of the way. A senior TML strategist closes the remaining 20% — with your data, your market, and your specific goals in scope.
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