checklistSEO
50-Point Technical SEO Audit Checklist
A 50-point technical SEO audit checklist with pass criteria, priorities, and room to record findings across eight sections.
Free Resources
Free Marketing Resources.
Thirty templates, checklists, and guides built from actual TML client work — not pulled from a blog post. We use these in-house every week. SEO, Google Ads, branding, and content strategy: take what you need, no email required. If a resource feels thin for your situation, the contact link at the bottom goes straight to a senior strategist.
30Free resources
6Categories
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SEO
6 resourcestemplateSEO
Keyword Mapping Spreadsheet
A five-tab workbook for moving from raw keyword exports to intent groups, page assignments, a planning score, and dated gap observations.
checklistSEO
On-Page SEO Checklist
A two-page, 30-point per-page review for search intent, titles, headings, links, images, technical checks, and readability.
templateSEO
Backlink Monitoring Spreadsheet
Track every backlink you build or earn — with columns for domain authority, anchor text, status, and follow-up dates — so your link-building effort doesn't leak.
guideSEO
Core Web Vitals Fix Guide
A five-page diagnosis-first guide to LCP, INP, and CLS with current field thresholds, likely causes, and targeted fixes.
checklistSEO
Local SEO Launch Checklist
A local SEO setup checklist for an eligible real business profile, consistent contact details, location pages, reviews, and measurement.
Google Ads
4 resourceschecklistGoogle Ads
Google Ads Pre-Launch Checklist
A 30-point Google Ads launch review covering account access, targeting, keywords, ads, landing pages, and conversion tracking.
templateGoogle Ads
Google Ads Monthly Budget Tracker
A monthly budget planning and pacing spreadsheet for Google Ads — track spend by campaign, monitor daily pacing, and forecast month-end totals without leaving Excel.
swipe-fileGoogle Ads
Universal Negative Keywords List
A starting list of negative keywords that applies to most B2B and B2C Google Ads accounts: job seekers, students, competitors and DIY intent.
templateGoogle Ads
Google Merchant Center Feed Template
A correctly structured CSV template for Google Merchant Center product feeds — with all required and key optional attributes pre-labelled and validated.
Branding
4 resourcesworksheetBranding
Brand Positioning Canvas
A one-page Strategyzer-style canvas for defining brand positioning — target audience, category, differentiation, proof points, and brand promise — in a single workshop session.
worksheetBranding
Brand Voice Worksheet
A fill-in-the-blank worksheet for defining brand tone and voice — with personality sliders, do/don't examples, and channel-specific guidance for consistent communication.
checklistBranding
Brand Launch Checklist
A pre- and post-launch checklist for new brand rollouts — covering asset delivery, internal alignment, digital touchpoints, and announcement coordination.
templateBranding
Visual Identity Moodboard Template
A Notion-based moodboard template for collecting and presenting visual direction — colours, typography, photography style, and competitive references — before design begins.
Social Media
4 resourcestemplateSocial Media
90-Day Social Media Content Calendar
A six-tab, 90-day social planning workbook with four platform slots per day, themes, pillars, hashtags, and observed performance.
checklistSocial Media
Instagram Profile Audit Checklist
A structured audit of an Instagram profile — bio, highlights, grid consistency, posting frequency, engagement rate, and growth trends — with a scoring framework.
templateSocial Media
Social Media Style Guide Template
A fill-in template for documenting social media voice, visual rules, hashtag strategy, response guidelines, and platform-specific posting standards for your brand.
templateSocial Media
Influencer Outreach Brief Template
A structured brief template for influencer campaigns — covering brand background, campaign objectives, content requirements, deliverables, and payment terms.
Content
4 resourcestemplateContent
Quarterly Editorial Calendar
A Notion-based quarterly editorial calendar for content teams — with article briefs, status tracking, owner assignment, and publication date columns across channels.
templateContent
SEO Content Brief Template
A three-page Word brief for a search-focused article, with fill-in sections for intent, outline, evidence, links, and editorial review.
templateContent
Content Audit Spreadsheet
A five-tab content audit workbook with URL evidence, a cautious action suggestion, manual override, summary counts, and work queue.
templateContent
Topic Cluster & Pillar Page Outline Template
A six-page Word planning template for one pillar page, its supporting articles, internal links, content gaps, and publishing sequence.
Web Dev
3 resourceschecklistWeb Dev
80-Point Website Pre-Launch QA Checklist
An 80-point quality assurance checklist for website launches — covering design, functionality, content, SEO, performance, security, and analytics setup.
checklistWeb Dev
Shopify Store Launch Readiness Checklist
A complete pre-launch checklist for Shopify stores — covering store settings, payments, shipping, product pages, SEO, and analytics before your first sale.
guideWeb Dev
Core Web Vitals Code Fix Reference
A developer-focused PDF with copy-paste code snippets and configuration patterns for fixing LCP, CLS, and INP — covering images, fonts, JavaScript, and server settings.
Strategy
3 resourcestemplateStrategy
Annual Marketing Budget Planner
An Excel budget planner for allocating, tracking, and forecasting annual marketing spend across channels — with monthly pacing, variance tracking, and channel ROI comparison.
worksheetStrategy
Ideal Customer Profile (ICP) Worksheet
A structured worksheet for defining your Ideal Customer Profile — firmographics, pain points, buying triggers, objections, and decision criteria — with a scoring matrix for evaluating leads.
templateStrategy
Go-to-Market Launch Plan Template
A structured Google Doc for planning a product or service launch — covering positioning, audience, channel plan, messaging, launch timeline, and success metrics.
General
2 resourcesguideGeneral
Agency vs. Freelancer Decision Framework
A side-by-side comparison guide for businesses deciding between a marketing agency and a freelancer — covering cost, capacity, specialisation, accountability, and fit by business stage.
templateGeneral
Monthly Marketing Report Template
A professional client-facing monthly report template covering traffic, leads, channel performance, and next-month priorities — structured for clarity, not data dumps.
Need more than a template?
Need a custom strategy?
Templates take you 80% of the way. A senior TML strategist closes the remaining 20% — with your data, your market, and your specific goals in scope.
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